19 Creative Real Estate Instagram Posts to Increase Engagement

Drive More Traffic to your Real Estate Business with These Instagram Post Ideas & Examples

Academy Content Team November 27, 2023Last Updated: November 27, 2023

11 minutes read

Instagram is a popular platform; there is no doubt about that. It is built to connect people through visual expression, and its business potential continues to grow. Because of its visual nature, Instagram holds ever-expanding opportunities for businesses to showcase their products. However, in real estate, like other fields, realtors can often miss out on the platform’s full potential. We have collected a list of top real estate Instagram posts as examples. We hope to help you level up your game and see positive results in your social media marketing efforts.

Why Use Instagram For Real Estate

At first glance, Instagram seems like a social medium where people can share their daily lives through visual moments, memories, and highlights. You probably use the platform to see what your friends and family are up to and occasionally share your favorite moments.

But apart from the social aspect of the platform, Instagram has turned out to be effective in business. This is thanks to its vast user count. 37% of adults in the U.S. use Instagram, and its total reach is 1 billion people. It runs pretty close to Facebook, with 1.3 billion people. With this number of users on the platform, it is a sure bet for those wishing to increase their reach in an online space. About 60% of Instagram users log in once a day and spend an average of 53 minutes on the platform. Read our article about Instagram for real estate to know more about Instagram.

Best Real Estate Instagram Posts

The best platform in the world cannot help you if you do not use it to its full potential. Although occasional need-based use of Instagram may seem better than not using it at all, you really should have Instagram integrated into a preexisting marketing campaign to see positive results. You need posts that are valuable and provoke the audience to take action. They should share, comment, and save them for future reference. Here are 19 real estate Instagram posts to increase engagement.

1. Market Updates

Even if the average viewer has no intention of doing business in real estate, a portion will be interested in knowing what the market is doing.

How are the prices? Are they rising or falling? Such info presented in real estate Instagram posts provides valuable answers for your audience and helps them plan. They may help viewers make decisions regarding their properties. Furthermore, sharing market updates introduces you as a realtor who knows their way around the market and can be trusted once the need to buy or sell emerges.

What’s better than a standard market update post? A video market update. Due to the nature of the videos, more data and stats can be presented and are more visual and, therefore, more valuable than a few slides of images with stats.

Creating a market update video for your brand has never been easier. Roomvu offers affordable market update videos, besides many other videos, for a reasonable price in our Agent Profile.

2. The Basic Listing Post

This one seems pretty obvious, and many people do it already. However, there are some things to remember while posting listings on Instagram. First of all, you should remember that the idea behind real estate social media marketing is not to make direct sales. People are not on social media to be sold to.

However, introducing occasional listings on the platform lets the audience know their options in the neighborhood or your farm area. But please don’t make your Instagram profile your showroom for all the listings you have. For every ten real estate Instagram posts, you can have two sales-related posts; the rest should offer valuable information for your audience.

Second, if you are posting about listings, present them in the best way possible. Use professional photography services to showcase the properties. Poor and blurry photos shot randomly on your cell phone will not work or improve your reputation, and they may degrade the property’s true value.

3. Neighborhood Guides

Although people may not be aware, they first choose the neighborhood and then the property. The neighborhood is more important than the property itself. People will often accept a less than perfect home in a great neighborhood but odds are they won’t be happy in a great home in a bad neighborhood.

Therefore, share real estate Instagram posts on neighborhoods that provide information on the following:

facilities and amenities
local property prices
schools
transportation

roomvu offers professionally produced neighborhood videos that can engage your audience and introduce you as a neighborhood expert.

4. Closing Photos

What’s better than a closing photo to show your audience you can do the job? Closing photos prove you are what you say and can help your clients sell and buy their homes. However, there are some tips to bear in mind:

Don’t make it about yourself. The purpose of closing videos indeed is to prove your worth, but that doesn’t mean focusing on yourself. Instead, put the spotlight on the client. Show how happy and content they are at having reached their goal. Snap a photo of the family and share their happiness.

Further to the point above, it helps to accompany the images with a story of the client: who they are and their journey before reaching their goal. In marketing, you are the storyteller who entertains, educates, and informs the audience.
If possible, tag the family members in the photo. This adds more credibility to the real estate Instagram post.
Make sure the post is for a recent client you have worked with. Sharing old clients suggests you have not had success recently.

5. Open House

If you have an open house coming up, why not let your audience know about it? Share posts on the platform informing your audience about the time and place of the open house and add some stunning images. Make the post more informative by adding a date, time, and place to the image. Also, share the property’s best features to encourage your audience to show up!

Don’t let an open house go by without sharing it on your real estate Instagram posts.

6. Blog Posts

One of the most important functions of social media is to promote the content you have shared on your website. You can share the feature images of the blog post and a short description inviting the audience to read the complete post on your website. However, Instagram is pretty strict about sharing links in the posts. There is a workaround for the issue, though:

Put the link to the blog post and ask your audience to click on it. Be sure to update the link as you share new posts.

There is another excellent idea to relieve you from bio-link updates. You can design an exclusive landing page on your website for the Instagram inbound links and put its link in the bio. Add links to your new posts with a short description on the landing page.

This landing page will act like a hub that allows you to include more links to your blog posts.

7. Virtual Open Houses

Virtual open houses are among the most popular real estate Instagram posts and the hardest to create. By sharing virtual open houses, you will:

Showcase the property at your own pace and talk to the audience
Many people can watch the virtual open house at the same time
It can be saved and re-watched again
You record it once and use it many times on your prospects

There are two types of virtual open houses:

Live: You can use the Live feature of Instagram to host a virtual open house. The Live features allow your audience to have on-the-go interaction as you are showing them around the house. However, this method requires you to be prepared entirely, as the live show cannot be retaken or edited.

Static: This is easier as you will record the video before sharing it with your audience. You can reshoot the sequence and edit the whole video if you make a mistake. There is no live commenting and interaction with the audience, but you can always ask your audience to leave their thoughts and comments so that you can reply to them as soon as possible.

8. Buyer / Seller Tips

Sharing informative and educational content that creates value will keep the audience on your page and attract more people to your profile. Educational content gets saved, liked, and shared. This plays an essential role in bringing new followers and generating leads.

Post images with straightforward tips regarding buying and selling homes. Complete the image with a brief description and ensure your shared content is worth reading. Always have a valuable content mentality in mind.

Sharing valuable video content builds trust and authenticity and enhances your market authority. See how The Jerry & Rachel Hsieh Team shares the California Post-Pandemic Market Forecast:

9. Personal Life

A good way to let the audience a peek inside your life and get to know you is to share the highlights of your personal life. This encourages trust and personifies your brand.

However, you should never go overboard and fill your business Instagram page with all personal posts. People are not there to see your life. They are there to learn and be entertained. Give them the option of following your personal Instagram account by mentioning it in your bio.

10. Team Introduction / Behind the Scenes

Further to the point above, to build trust with your audience, it is advisable to let them see how you run your business. Your audience does not know where you work or how you help clients. Record short videos of your processes to help clients buy and sell homes.

It is also a good idea to create content around the introduction of your team. Recite your values and introduce your team members. Highlight a few of the most essential features your team and company are proud of.

11. Coming Soon Posts

You can keep your audience eager for more content on specific properties by sharing coming soon or under-construction posts. If some properties are available, it is a great idea to inform your audience about them and get them excited. Once the property is available, share it on your Instagram account to boost engagement, thanks to the coming post.

12. Agent Introduction Post

this one is one of the most effective real estate Instagram posts. If you are new to the Instagram platform, most likely nobody knows you except your immediate circle of friends and coworkers. As your audience grows, letting them get to know you is advisable. Record a video introducing yourself and tell your audience:

The story of your life and how you ended up a realtor
What you like about your job and the neighborhood you cover
How you are different from others and how you will be helping your clients
Talk about your values in life and let them know you as a person.

Tip: you can ask a fellow coworker to put in a good word for you and include it in the video.

13. How-To Posts

Keep with the theme of being helpful by providing valuable content for your audience. How-to videos are another great idea to share insightful content that helps your audience with daily life issues they might encounter in real estate. After all, not everybody is a real estate expert. Always search online forums and the comments section on social media to see what kinds of questions people ask for real estate. Gather a list and make how-to videos for the most frequently asked questions.

14. Introduce Local Restaurants

Nope, you won’t turn into a food blogger. Sharing posts and introducing the local restaurants aims to inform your audience and encourage them with knowledge of the best places in the neighborhood. At the same time, it will portray you as someone who knows the area well. Do not limit yourself to the restaurants only. If there is any other place that’s worth mentioning and highlights a neighborhood, go ahead and let your audience know.

15. Show Your Rewards

People use social media, Instagram in particular, to share their achievements and accomplishments or any other event that makes them happy. As a realtor, you can do the same by sharing the rewards you have been granted in real estate. This will prove you are a worthy realtor who can help their clients. However, don’t go overboard and post much about your minor accomplishments, as it will seem desperate. Always keep things in moderation.

16. Home Renovation Tips

As a realtor, your services and valuable content do not have to be limited to the actual process of buying and selling. On the contrary, you can help your clients before and after they have done business with you. Why not help your clients to have a home renovation before selling their home? How about helping a recent client renovate their newly bought house and make it more beautiful?

roomvu offers branded real estate videos. You can download or share your video with your audience and convert them to leads more effectively. Log in or sign up for an account today.

17. Local Events

You are the expert in buying and selling properties but know the neighborhood as well. To keep your audience on your profile act as an information hub by announcing upcoming events like concerts and festivals. They will always wait for your valuable content in this matter. It’s like a friend telling you about the game that’s on TV! You love that friend, don’t you? Later on, when professional services for real estate are needed, your audience will think of you.

18. Latest Decor Trends

People love to make their homes beautiful. Realtors can share the latest trends in home decoration on their business Instagram account. This serves two goals: First, you provide valuable information and content on your page that will keep your audience on your page, and second, it will provoke your audience’s emotions and make them think of a better and more beautiful place to live.

19. Before / After Posts

We love to see transformation and changes. Your followers are probably interested in properties and homes, and sharing before and after images will excite them. However, there are some tips to keep in mind:

Only share before/after posts that you were/are involved in. Do not randomly share properties you have nothing to do with.
If the property is available on the market, promote it and inform your audience.
Assign a collage photo featuring the before state and after version as the first slide of the post, followed by other images portraying the transformation in detail.

roomvu Instagram Automation

We get it. Social media takes time and energy. To establish a strong presence on Instagram, you need valuable content that is accurate and produced professionally. A decent video takes +10 hours to create, a luxury many agents cannot afford.

We took notice and thought of a solution. roomvu Content Factory and social media automation platform address the exact issues. It takes care of regularly publishing content across social media platforms and uses IA to create valuable and insightful content. Join today and start your presence on Instagram.

Real Estate Instagram Posts: Takeaway

The ideas presented in this article were just a few to inspire you. With some creativity, you can add to the list and develop your impressive ideas for real estate Instagram posts. But keep this in mind when thinking of post ideas: They should be valuable and encourage the audience to share them. If a post is not saved, shared, commented on, or liked enough, what’s the point of sharing it?

Always think of the needs of your audience. What do they need to see on your profile? What are their biggest questions?

What types of posts get the most engagement on Instagram?

You need posts that are valuable and provoke the audience to take action. They should share, comment, and save them for future reference. Here are 19 real estate Instagram posts to increase engagement.