Real estate professionals had to go through huge changes the past year. They had to adapt to the trends and uncertainties caused by many factors, largely the Covid-19 pandemic. 2021 requires the same adaptability. Valuable content presented in an eye-catching way will be the key to success. Here are the best Real Estate Marketing tips for Real Estate Agents you will need.
The pandemic, and the results of it, are ongoing. Real estate agents need to keep on making the most of digital technologies for their business. Even if the pandemic is curbed in the year to come many of the digital trends are here to stay.
Marketing Tips for Real Estate Agents
without further ado let’s get started with the real estate marketing strategies for 2021.
Focus on Your Real Estate Website
Number one on our Real Estate marketing strategies list for 2021 is all about optimizing your real estate website. Since the pandemic began, people were advised to minimize their physical contact with people and things. This made flyers, posters, business cards, etc. less popular due to the fact they could help spread the virus. In the real estate business, the market had no choice but to do things digitally. Your website is the main base of your marketing efforts and has a pivotal role in your business. It feeds other marketing sources like your social media channels.
Having a brief look at the website of many real estate agents, we realize many of them are outdated and lack features. Many agents have a strong presence on social media but have not connected their websites to those channels. Real estate websites need to be designed in an eye-catching way, presenting all the necessary features while avoiding clutter. They should have a clear navigational path. You want easy access to features like listings, bio, contact forms, etc. easily.
Create Landing Pages
You can use one landing page for all your lead generation efforts, but you could do better than that. Since landing pages are designed for a unique and specific purpose, it is recommended that agents create multiple landing pages for each one of their marketing goals including property search, home valuations, free content, etc.
There are a few points you need to consider about landing pages you need to consider:
- Keep them to the point following a single purpose.
- Make them eye-catching with a professional design
- Use videos on landing pages to convey your marketing messages more effectively
- Consider using testimonials and social proof to increase the conversion rate.
Be Mobile Friendly
Your website is the core of your marketing efforts and people are now doing more on their cellphones and tablets. This makes it essential to make sure that your website shows well on mobile devices. Since websites might not show well on cellphones, apps are a better bet. They improve the functionality of the website and are easier to navigate.
They might sound like an extravagant luxury but designing one will have a great RIO. The easier you make it for your audience to browse your services the more likely they will be to choose you. The key here is to provide a convenient experience for your visitors while making it easy to navigate.
Virtual Tours
As mentioned earlier, the pandemic has made it harder for people to go out. Even where there are no rules to stay inside, most people voluntarily stay home when they can. Therefore in-person open houses are not currently popular.
Fortunately, the technology exists to provide virtual tours allowing people to visit homes in the comfort of their own homes. 2021 will be the year when virtual tours are a must. They offer many advantages:
- They are created once and used many times.
- You are not required to be physically present
- Visitors can take their time and visit the property at their own pace.
- They can be viewed across computers and mobile devices
Master Social Media
Marketing is all about being present where your audience is. A while ago, when social media was not so ever-present, agents had no choice but to be active in the community. Because of the pandemic, being in the community is not recommended. People now use social media to stay in touch with their friends and family even more. They spend a significant part of their time online on social media.
Social media now support ads, which can be configured to pinpoint your target audience precisely. But that’s not why you should use social media. Social media are used in business to:
- Increase awareness around your brand and expand your reach
- Stay on top of your audience’s mind
- Provide a two-way channel for your audience to connect to you directly and voice their concerns and questions.
- Appear professional and appeal to millennials as the main group of home buyers.
Social Media Automation
Technology is always finding ways to surprise us. The new trend in this field is called automation, as in social media automation. This means you can have your accounts across multiple platforms taken care of. The platforms share your content automatically at defined times.
You need a platform that not only automates social media sharing but also takes care of the content. Creating content is hard as content needs to be:
- Produced professionally and offer high-quality
- Based on facts. Be accurate
- Catering to the needs of the audience
- Consistently produced and shared
For instance, creating real estate videos that offer insightful data takes more than ten hours for the typical agents. In order to keep the flow of the content steady on social media, agents need to allocate a great part of their time to creating content. But this will eventually stop them from doing other things in their business.
Therefore, social media automation systems that also take care of the content are a must. At roomvu we:
- Create the content for you based on actual data and with the help of AI
- Offer suitable content for you based on your previous sales and audience
- Offer branded videos with your own logo and design
- Allow you to share them in your email marketing campaigns which are also included in our platform
- Share them for you on your connected social media accounts
The only thing you need to do is to register, upload your contacts, and connect to your social media accounts.
Be and Look Professional
This is the last of real estate marketing strategies in 2021, but it applies to your entire business. There are many agents out there all trying to grab their share of the market. This has made the market quite competitive. Only the best succeed. The key to success in such a cut-throat business is to look as professional as possible. It is advised to show your human side to your audience in order to gain their trust, but professionalism should be easily noticed in everything you do. From the photos and videos, you use for your listings, your website, social media channels, branding, etc. Everything should be done to the highest quality possible.
If you are thinking of doing some parts of marketing yourself you want to be sure you know what you are doing. Sometimes, not doing something is better than doing it badly. If you are not sure, ask professionals to take care of things for you.
Marketing Tips for Real Estate Agents: Final Words
The year 2021 will see great improvements in digital marketing methods due to the huge interest in them in 2020 resulting from the pandemic. The New Year is a great time to sit down and think about your marketing performance. And to make decisions for the new year to come. We have provided you with a few tips to better help you manage your marketing efforts. But it all comes down to you. It is you who should try to stand out by offering unique services while making the most of digital technologies in real estate.