A 2017 survey by Zillow revealed that 75% of real estate sellers expect that a video or some other media will be part of the real estate marketing strategy used to sell their property (Zillow, 2018). This is why we strongly recommend realtors to create their real estate videos and post them on YouTube to either showcase their listings or their brand identity.
In a previous article on why listing videos convert 80% of sales for real estate agents, we’ve expressed how these videos have the power to create further leads and thus bring in sales.
The most common types of real estate videos are listing videos, market update videos, agent intro and automated report videos. With the combination of these videos, realtors can come off as more professional and knowledgeable and thus, intrigue the mind of buyers, increasing their sales and brand. But how do realtors share their videos?
How to post a real estate video on YouTube
The easiest way for realtors to get their video out to the public once it has been created is to publish it on YouTube. Although this may be deemed as a challenge, posting a video to YouTube has become an extremely straight-forward and easy process:
1. Sign in to your YouTube account.
In order to sign in to YouTube, you need to have a Google Account. Type in your Gmail address and sign in.
2. Click the video icon on the right-hand side of the page.
3. Then, click ‘Upload video’
4. Select your real estate video file.
Once the ‘Upload Video’ pop-up opens click ‘select file’ which will prompt you to select your video from your device’s storage. Here’s how roomvu can help you to make your real estate video.
5. Fill in the video details.
Once you upload your market update video, fill in the details such as the title, description, and thumbnail image.
YouTube Video Title
YouTube title limit is 100 characters. You want to make sure that your title has the most important keywords relevant to your video. For example, if you’re uploading a listing video, you have to consider the property’s address, a description such as how many bedrooms or bathrooms it has and city, as well as some defining adjectives, to make it more appealing to the visitor. This is how we do it:
Luxurious and Modern 2BDR + 2BR Condo for Sale – Address in Vancouver
Video Description
The character limit for the YouTube video description is 1000 but the first few sentences you use are the most important ones. The first sentence is always the same as your title followed by a link to your website or listing page. Add more information in the second paragraph. For instance, if you are describing a new listing, mention more about the property:
“Nicely renovated, large kitchen with movable kitchen island. Master Bedroom with walk-in closet and full ensuite. Large and open dining/living room area. Pets allowed with no size restrictions. Great location, just a short walk to Skytrain!”
YouTube Tags
YouTube tags, also known as hashtags, are keywords and keyphrases you use to describe what your video is about. According to Google, “Tags can be useful if the content of your video is commonly misspelled. Otherwise, tags play a minimal role in your video’s discovery.”
You can add hashtags #condoforsale or #homeforsale for your listing video. If you are uploading agent introduction videos or market report videos, you can create a tag with your brokerage or neighborhood’s name: #Team300 – #VancouverMarketUpdate
Once finished click ‘next.’
6. Fill in the real estate video elements.
Now, fill in the video elements which include an end screen and the option to promote any other related content at the end of the video. The end screen can be as simple as a static promotional image or as complex as a click-screen which includes buttons and strong call to actions.
7. Specify your publish date and viewer visibility for your YouTube video.
Lastly, specify who will be able to see your market update video and when you would like your market update video to be published. Once these specifications are all filled in click ‘Done’ and your market update video will successfully be uploaded to your YouTube Channel.
Here is what your market update could look like once posted to YouTube:
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See also:
- How to set up paid advertising your market update videos on YouTube
- How to use your market update videos on your Facebook
- Best real estate lead generation ideas for 2020
Resources
- How to Create a YouTube Channel for your Real Estate Business
- Marketing guide for YouTube and real estate
- The Ultimate Guide to Real Estate YouTube Marketing
- Zillow Group Consumer Housing Trends Report (2017)
For this huge number of subscribers, hundreds of YouTubers create amazing content regularly. The content not only keeps you well informed about the latest market trends but also gives you tips and tricks to flourish your business effectively and efficiently.