Omnipresence in social media: Why Is It Important to Connect All Your Social Media

Social media is a long-term game for Real Estate. It belongs to content marketing and requires a comprehensive and consistent presence to get the benefits it offers. As many experts in Real Estate marketing believe, omnipresence on social media or being present on all channels is key to getting desired results. In this article, we will discuss this point further and will tell you why you need to connect to all social media on roomvu including Facebook, Instagram, LinkedIn, and Twitter.

What is Omnipresence on social media

As the name suggests, omnipresence refers to the idea of being present everywhere. With the emergence of new social media and their popularity, your audience spends a significant part of their time on these platforms. And, as a Real Estate agent, you need to be where your audience is. Your audience probably uses Facebook, Instagram, Twitter, etc. So you should be doing the same. It does not matter if you use these platforms for personal purposes or not. For Real Estate you have to be omnipresent and talk to your audience, or somebody else will.

Facebook Business Is Dead

Many agents on roomvu first connect their Facebook Business page to their roomvu account and think they are good to go. However, that is hardly the case. First off, Facebook Business’s organic reach has seen a significant decrease in recent years pushing businesses towards ads. We can’t blame Facebook for this as they are trying to make money out of the platform. Many business professionals believe Facebook for Business is dead. So relying on it alone is probably a bad idea.

Why Connect to LinkedIn

LinkedIn, to social medium for professionals can play a crucial role in your lead-generating efforts. People use the platform to search for professionals they need to work with. Chances are people have heard your name elsewhere and want to check up on you. What will they find on LinkedIn about you? Do you even have an account there? Posting valuable Real Estate content on LinkedIn for Real Estate will show visitors that you know your game and will look professional. People on LinkedIn, unlike other platforms, look for valuable content related to their business.

As mentioned above, LinkedIn for businesses acts as a source for others to look for information and get to know you. Judging by your profile on LinkedIn they will decide if they like it or not. Therefore, having a great and complete profile, together with valuable content will definitely do you good. And it will also help with your goal to become omnipresent on social media.

Why Connect to Instagram

At the time being, Instagram is one of the most popular social media platforms. Chances are, majority of your audience are already present on the platform. On the other hand, the visual nature of the platform that offers features like photos, videos, etc in forms of posts and stories make it a great option to share content available on roomvu for Real Estate. We at roomvu have plenty of content that can easily be shared on Instagram including stories and posts about Real Estate trends, news, forecast, tips and tricks and so on.

Why connect to Twitter

Twitter is becoming more and more popular. Twitter reached around 329.5 million monthly active users in 2018. The fact that many people in different positions use Twitter to send public messages, including celebrities, politicians and influencers, more and more people are joining Twitter to keep up with the trends and news. This makes Twitter an interesting platform for agents as it means bigger number of people to reach.

In fact, its textual nature makes it the ideal place to communicate short messages and reach a wide audience. This makes Twitter a valuable avenue for businesses to talk directly to their customers. Real estate agents can also benefit from such a feature and use Tweets to inform their market about different topics quickly and conveniently.

You can use Twitter to share news stories and Real Estate videos to directly talk to your audience and get their feedback. It is also a great channel to get your name out there when people retweet your posts.

It is a Marathon, Not a Sprint!

Social media marketing, a part of content marketing is a long-term game. It takes time to gradually gain trust, get your name out there, introduce yourself as the digital mayor of your area. The idea behind social media for Real Estate is to share valuable and relevant content consistenly on social media to stay on top of your audience’e mind. Most of your audience is not ready to make a purchase and you need to talk to them through valuable and relevant content consistently.

A common mistake agents have on social media is that they share content for a few days and expect resuslts. Social media marketing like anyother from of content marketing like blogs requires a steady flow of content across all social media for a extended period of time. You will reap the benfits once you have established onmnipresence on social media to introuce yourself as the go-to guy in your area for Real Estate.