Best Real Estate Tags for YouTubes Videos

Posting Real Estate videos on YouTube is a great way to start your online marketing journey. You can post listing videos as many other agents do. Or even better you can post educational videos that help homebuyers and home sellers make better decisions. However, the competition on YouTube is high and millions of videos are shared on the platform on a daily basis. Hence, you need to optimize your content to maximize its discoverability. One of the ways that you can make your content easier to find is by using tags. This article will discuss Real Estate tags for YouTube and how you should use them.

What Are Real Estate Tags for YouTubes Videos

Tags are hashtags are keywords that content creator use with the symbol # to mark their content with different topics. On the other hand, users use tags to find the content they are looking for. In a sense, tags are like the keywords you put into search engines like Google. Let’s say you have a post about property listings. By using the hashtags (for instance #realestate #realty #broker #forsale #newhome) you can make your post discoverable by people who do not follow you. Just make sure you don’t use spaces or punctuation.

Are Real Estate Tags for YouTubes Videos Worth It?

YouTube tags aren’t especially important for discoverability. But it does not mean you should set them aside. They can still be useful. The fact is YouTube and Google algorithms are designed in a way that can actually read and parse the words used in the audio of your video. They can therefore understand what the video is actually about. This makes YouTube less dependent on the tags you use to discover the topic of the video. But, using a few relevant tags when you upload your content will help you. Hashtags will help Google and YouTube understand what terms and topics your video is relevant for.

Where You Must Use Real Estate Tags for YouTubes Videos

YouTube does English better than other languages. So if your videos are in a language other than English, your Real Estate tags for YouTubes videos will actually help YouTube understand the content and topic of your video better and that will help with the ranking.

Also, if your YouTube videos do not have spoken language in them and use text and overlays to convey the message, YouTube algorithms will not find anything to determine the content of the video In this case it will rely on the title, description, and TAGS used for the video. Make sure you use relevant hashtags for such videos to better help YouTube rank your video and help your audience find the video.

roomvu Data: Real Estate Tags for YouTubes Videos

The words used in a post go a long way in increasing its engagement. After analyzing over 1 million posts shared by our subscriber agents, we found these words to be the most successful. The following heat map shows the most important and most effective social media keywords Real Estate agents have used on their social media accounts using the roomvu dashboard to share local Real Estate content. Making sure to use these keywords in form of hashtags or keywords in social media captions, status, etc. seems like a good idea and a great place to start. After all, agents will get to know the market after a while and will come up with their own list of hashtags and keywords.

How Many Tags are Too Many Tags?

As a rule of thumb, between five and twenty feels about right. Some studies suggest using more than 30 tags and some suffice to under 5. However, we think the relevancy of the tags is far more important than the number of tags. On the other hand, we find it unrealistic to use many tags for a video that are both relevant and different from each other. So focus on including all of the appropriate and relevant tags and avoid using tags that are not related to the topic of your video. This way, your video has the best chance possible to rank for relevant queries.

Despite all the benefits hashtags for real estate offer, using them the wrong way will do more harm than good. Hashtags are used to increase your reach and allow users to find your content easily. However, if you use too many of them, your post will be considered spam. If you use too many hashtags chances are some of these hashtags will barely relate to the content you have shared and when people land on your content following a certain hashtag, they will be disappointed to see content that is not even related.

YouTube, the video version of Google, uses its solid search engine and people can find any video they want with ease. That is why hashtags are not very popular on YouTube. However, the tags you use on YouTube will be clickable and we recommend that agents use a few tags in their video descriptions although the platform allows a maximum of 15.

Learn with Loida Velasquez and Sam Mehrbod

We had Loida Velasquez with Sam Mehrbod discussing Real Estate videos on YouTube and how agents can optimize their content on the platform. In this section of the webinar, they talked about tags. Watch the video below to see what they have got to say: