Top 10 Real Estate Facebook Pages to Follow in 2020
How top real estate influencers are using Facebook to capture leads
One of the great things about the internet is that it makes the sharing of information easy. This was the promise of technology and it has lived up to that. In the real estate market, social media like Facebook can of course help in promoting your business. However, you do not need to try different methods yourself to find best practices. There are a lot of top real estate Facebook pages that you can follow and learn from.
Have a look at these top real estate Facebook pages and follow them if you like. Whether you are an agent or just someone interested in real estate, these pages provide inspiration and information. See what top agents are sharing, either to learn or enjoy.
Ryan Serhant
Ryan is an American real estate broker, author, and television personality. He is famous for his role on Bravo’s “Million Dollar Listing New York” and “Sell it Like Serhant”. An example of a successful real agent who now features luxurious properties Ryan owns his own real estate firm “The Sehant Team”. On his Facebook page, you will get to see his luxurious lifestyle and moments from his personal life.
You should follow Serhant’s page for two reasons: First of all, be inspired. To see what you could one day become. His lifestyle could be a great source of motivation for anyone trying to be a successful agent.
Second, Serhant shares moment’s of his personal life on his business page. This is something that might not make sense to most professionals out there. After all, many find this inappropriate. However, your success in real estate depends a lot on trust. Buying and selling properties have a huge impact on people’s lives. So how trustworthy a real estate agent seems influences the number of clients they get.
Serhant knows this well. That is why he shares aspects of his personal life with his audience. This lets them know him on a personal level. Remember though, familiarity builds trust but it also breeds contempt. That’s why you should never overshare.
Tom Ferry
Tom is an American motivational speaker, self-help author, and investor. Tom Ferry has been ranked the #1 Coach in real estate by Swanepoel Power 200 for 4 consecutive years.
Many refer to Tom Ferry as “the Tony Robbins and Gary Vaynerchuk of real estate”. He has a charismatic style of speaking and commitment to bringing out the best in people. He shows up at world-class events and runs his hugely popular YouTube series the #TomFerryShow.
On his page, Tom shares educational content for real estate agents that is informative and valuable. For example, he promotes content from his website about different ways real estate agents can promote their business and get more leads:
There are other posts where he shares educational, inspirational, and informative videos that are easy to watch and therefore teach new real estate agents a lot.
Tom Ferry could be one of the top real estate Facebook pages to follow to actually learn something about real estate. His informative videos and positive mindset are two things every real estate agent can use in their career.
Read More: Facebook for Real Estate 2020: The Ultimate Guide for REALTORS®
Tarek El Moussa
Tarek received his real estate license at 21 years of age. He is known for HGTV’s Flip or Flop which he hosted with ex-wife Christina Anstead. On his Facebook page, he mainly shares inspirational videos. Tarek tries to motivate his audience by having them picture a bright future ahead.
Besides the personal and motivational content mainly in his videos. Tarek also shares educational content. This content targets an audience trying to create the right mentality for themselves.
As you might have noticed, most top-notch real estate agents focus on their relationship with their audience. The deeper and more fundamental relationship they have with the general public, the more authentic and popular their brands is.
As a beginner real estate agent you are not going to aim for that level of intimacy with your audience. But you need to start building your brand by introducing yourself as a trustworthy agent providing compelling and valuable content.
Diane Tuazon
Diane Tuazon is a Realtor at Berkshire Hathaway HomeServices selling homes in California and Nevada. She is a former TV Host, Weather Anchor, and News Reporter in San Diego.
Following Diane, teaches you the proper way of marketing your services and properties. She has not become the real estate agent she is today instantaneously. In fact, she worked hard, and you can learn from her efforts for free.
Look at the way she presents herself, her brand, and her listings. Everything about looks well made and professional. You will find this a common feature of successful agents.
Homes By Krista
According to her own Facebook page, “A knack for marketing, a devotion to serving others, an outstanding work ethic and a longtime passion for education are the hallmarks of Krista Mashore’s real estate career, “. And she is right about that.
She shares informative videos regarding how the real estate market is doing as the video above. People interested in real estate and the audience of real estate agents, find such videos very valuable. In fact, such videos are searched out to provide insight into the market enable them to make better decisions.
Making such videos can be quite hard, time consuming and expensive if you decide to do everything yourself. However there are easier ways to do it the right way but at an affordable price.
roomvu agent profile features a branded website including all the necessary features an agent might need. Signing up is free and everybody can join. There are some services, including the automated videos like the Market Update video, agents can create with their own branding and share easily.
Dustin Brohm – Salt Lake City Realtor
Dustin has earned the tagline of being Salt Lake’s Favorite Realtor. He makes sure people see that on his Facebook page. What he offers on his page is the chance to turn home renters into home owners and reduce their monthly payments. This is an interesting offer. Watch and learn how he educates his audience on different topics by taking advantage of Facebook’s different features like LIVE.
The reason to follow these pages is to find inspiration and come up with your own ideas. There is no end to the ideas that can be thought of and used in your business. For instance, in order to show the neighborhood to his audience, Dustin recorded this cool drone video and broadcast it live on Facebook.
Ryan Cochrane
Considered one of the best athletes of his generation, Ryan represented Canada at 3 Olympic Games, winning 2 Olympic medals in the process. Ryan Andrew Cochrane is a retired Canadian competitive swimmer who specialized in freestyle distance events and now he is a real estate agent.
On his Facebook page Ryan shares a wide range of content. Most of this promotes his real estate business, and showcases his beautiful listings. All the listings Ryan shares, whether in photos or in videos are professionally presented. Stunning videos and eye-catching images help display the properties in the best way possible.
Seth Muenzer at Pierce Real Estate
Seth’s page can be used as a model for beginner real estate agents as it follows many principles in marketing. From consistency in design to stunning graphics and eye-catching listings photos, etc. real estate agents can learn a lot.
In addition, by watching how others are promoting their business on social media, agents can avoid mistakes.
Read More: How to Generate Real Estate Leads from Facebook | Ultimate Guide
Annette Greenwald
Colleagues and clients know Annette Greenwald for her integrity, loyalty and professionalism in the South Florida real estate market. She is a successful real estate agent with more than 15 years of experience.
On her Facebook page she shares content promoting different properties by using photos, videos and slideshows. Also, all the media she uses to promote listings are professionally produced. She also uses on-screen data to introduce the properties in a clearer way.
Real estate marketing is about building that perfect relationship with the audience in order to build trust. What a better way to do so by letting your audience get to know you as a person? See how Annette achieves this goal by sharing videos that stir the emotions of her audience.
Chad Schwendeman Real Estate Group at EXIT Lakes Realty Premier
Chad Schwendeman offers service to clients in the Brainerd Minnesota real estate market. To begin with, you’ll see a promotional video where he is portrayed as an agent who can help his clients. Stats are given to back the claims. Most agents underestimate the value of cover video on their Facebook page but Chad is not one of them.
Chad also does a perfect job at providing valuable and compelling content for his audience. Through many educational videos, visitors can learn about real estate and how to do business in the market. This in return makes Chad an agent who knows a lot but more importantly wants to help. See how Chad teaches his audience not to be scammed by moving companies.
He also shares videos where he shares valuable information to help them make profit. He teaches the best time to sell property and tries to help clients avoid loss. If this does not create trust, then what does? He supports his advice with facts and stats.
roomvu Facebook Automation Calendar
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Takeaways
To summarize, social media is the new game changer in business and the real estate market is no exception. However, many agents are not using the social media mainly because they do not know how to, or they do not believe in it. The ones who do both are generating leads and enjoying their career.
In order to use social media like Facebook, you need to know how different platforms work and what works best on them. The long way of achieving these goals would be to try everything and learn what works and what does not. But there is no need for that. By following the top real estate Facebook pages, you can learn how others are doing in. You can then try to improve on what they are doing.
Read More: Top 10 Real Estate Instagram Accounts to Follow in 2020
Remember that the pages introduced here were just some examples of top real estate Facebook pages you could follow and there are many more pages who do it well and are just waiting for you to find them.
Read More: Facebook for Real Estate 2020: The Ultimate Guide for REALTORS®
Ryan Serhant
Tom Ferry
Tarek El Moussa
Diane Tuazon
Homes By Krista
Dustin Brohm
Ryan Cochrane
Seth Muenzer
Annette Greenwald
Chad Schwendeman
