7 Real Estate Video Ideas for Holidays
Use this video ideas to stay on top of your audience, show your expertise and encourage business for the time after the holidays.
2020 is almost over and the real estate market is getting ready to start fresh after the holidays. The year was unexpected and challenging. Holidays are presenting their own set of challenges due to the pandemic. And Covid-19 continues to impede normal life and business. However, none of this means real estate agents need to ignore the season. It is not necessary to go dark until after the holidays. There are many things real estate agents can do at this time to keep in touch with their audience. And this year, the holidays are heavily focused on looking forward to the new year rather than back at the one winding down.
The message you deliver to your audience during the holidays should be effective and interesting. To increase the chances of your marketing message being opened and read we recommend that agents try to make it as engrossing as possible. The best way to do this is by incorporating videos These can be delivered through different means; emails, social media, your website, etc. It is better to take the time, consider, and include the holidays in the message you are going to deliver. Here are a few ideas:
Real Estate Videos Ideas for 2021 Holidays
Without further ado, let’s dive into creative Real Estate video ideas for the 2021 holidays.
Festive Neighborhood Videos
Even with the pandemic still running through the world, people have not stopped preparing for the new year. This is a great opportunity to showcase your farming neighborhood in a different way. Neighborhood videos are a brilliant way to get leads since home buyers pick the neighborhood before they decide to buy a certain home in it. Creating neighborhood videos and highlighting the amenities, facilities and local businesses is a great way to get the attention of your audience and increase your reach.
Go around the city and introduce your farming neighborhood during the holidays. Try to capture the festive feel and the lights. Make sure you present the beauty of the neighborhood while highlighting its features. While doing this, you can mention a few real estate market stats for 2020 that apply to the area. Delivering a video message that showcases the beauty of the holiday season along with a few real estate tips.
Home Buying Tips Videos
Right after the holidays, people will start buying and selling homes. While everybody is celebrating the new year, it is a great time to educate your audience with tips on how to sell and buy homes. Creating and sharing such videos shows your expertise as an agent, provides value for your audience and encourages your audience to think about doing business in real estate. Tips and tricks videos in general are very commonly searched on the internet.
Show Your Holiday Hobbies
Just like any other case in business where a product or service is concerned, people are more likely to do business with an agent they feel they know. This offers a sense of security that they will benefit from the deal. When you are not known by your audience on a personal level, you tend to deter those who have a hard time trusting others easily.
Another great idea to use real estate videos for the holiday season is to let your audience feel they are getting to know you. Let them know you on a personal level. This builds trust. Show them what you like to do during the holidays, your favorite meals, hobbies, etc.
Market Forecast Videos
As people are having a great time during the holidays, many are planning for their real estate needs. When you provide your audience with market forecasts in real estate you both help them and show that you know the market. First, they will appreciate the data and information you are offering them and in later stages, they might approach you for help with buying or selling homes.
But creating market update and forecast videos require a lot of effort. First, you will need accurate and in-depth data on the market, then extensive analysis. This is needed to create videos that give people an idea of how the market will look in the future and what that future means for them. Then you need to create videos that are produced professionally and have an eye-catching design. All this can be a difficult task to pull off. Fortunately, you do not have to do these yourself as we, at roomvu, have already created a platform that offers in-depth market analysis ready for you to use.
Personalized Video Messages to Specific Homebuyers
One of the greatest ways to show appreciation to your clients is to record a personalized video message to a recent client who is happy with your services. Thank them for the opportunity and show gratitude. They will be even more likely to introduce you to their friends and family. This can also show your audience that you care for your clients. Client relations do not end once the deal is closed. A major part of your client base should be returning clients or references. This a great avenue to get more leads.
Promote Listing Properties During Holidays and Back It Up with Facts
During the last weeks of the year, people are generally less interested in doing business in real estate. They would rather get ready for the holidays and the new year. But as the new year begins the business gets going. Many real estate agents, home buyers, and home sellers end up waiting well until after the new year’s started to return to the real estate market. We think this is wrong. People get back to their regular life soon after the new year, and we find it a perfect time to list your properties.
Additionally, you can create videos in which you promote listings properties during the holidays. Support your assertion that now is the time to consider real estate with facts and figures. Show your audience how they can benefit.
Show How You Have Taken Part in Charitable Causes
Another great real estate video idea for the holidays is to let your audience know about the community activities you have taken part in and the charitable causes. Showing that you care for the community is a good indicator of what you will be doing for your clients and also shows that you are a good person who can be trusted.
Of course, this requires you have been involved with community work and charitable organizations. Create a video and explain how you have done your part and made a difference in your community. Doing your share goes a long way in creating a network of people who trust you. People will want to do business with you in the future.
Real Estate Videos Ideas for 2021 Holidays: Final Words
The holidays are mostly ignored by agents due to the assumption that the market is not very active. While that is somewhat true it does not mean agents can not use this period to promote their business for the time after the holidays. Apart from the fact that agents need to stay in touch with their audience, there are many ways to encourage home buyers and sellers to plan for the future.
The ideas in this list are just a few examples. With a little creativity, agents can come up with more ideas that relate to this time of year. The goal here is to stay on top of your audience and avoid being absent, show your expertise, and finally encourage business for 2021. Do not miss any opportunity to share those videos and let your audience know they can trust you.
