Old-day methods like door knocking and cold calling won’t work these days. Just like everything in this world, people buy and sell homes on the internet and also find their real estate agents in the same place. Marketing your real estate business has no other option than going digital. Now marketing for real estate is not an easy task and requires skill, time, and money. But you are not alone. There are tools out there that can help you market your business easily. One of these tools is called BoomTown! which is a pretty popular service. In this article, introduce an alternative to BoomTown! roomvu!
BoomTown is a real estate marketing service designed for teams and brokerages and includes real estate websites, a CRM, and an in-house digital marketing agency focused on paid lead generation. roomvu on the other hand is designed to help real estate agents win leads by content marketing focusing mainly on videos.
What is BoomTown!
BoomTown! offer real estate websites, PPC, and a CRM to follow-up leads.
Websites
Their IDX websites are pretty much the same in features. They force users to register to visit the properties and listings. BoomTown websites are simple in design and load fast. Searching for homes is also simple and convenient. You can have blog posts and share your own content but in terms of UI and UX, you are pretty limited.
What is roomvu
roomvu is the ultimate solution for real estate marketing aiming at ready-made real estate videos customizable with agents’ branding and easily shareable content. Videos include different topics including:
- Market updates
- Market trends
- Tips and tricks
- Brokerage videos
- etc.
Also, There are lead-capturing landing pages and news sections that complement videos.
All this content can be easily shared on agents’ social media or sent through roomvu’s email marketing platform.
Tools already in the market mostly focus on text and images to generate leads but users do not read anymore. Video is the new king of content. To roll back the situation and regain the audience’s trust and appear as the local market leader, agents need valuable, compelling and scalable videos content. roomvu is the Content Factory that provides the agents with such content which automates:
- Content production
- Publishing
- Advertising
- Customer acquisition
Also, roomvu’s smart Content Factory:
- Picks the right topics
- Creates realtor-branded social media videos
- Enriches them with latest market data
- Targets realtors’ audience based on their sales history
- And captures leads
BoomTown! vs roomvu Feature Comparison
In this section, we will have a brief overview of the services roomvu and BoomTown! offer:
Ad Management
BoomTown! offers ads on Google, Facebook and Instagram to generate local and national leads by promoting sold properties and current listings, getting more listings, kicking off a campaign linking directly to your seller site. However, there is no content to run the ads with. BoomTown takes care of the ads.
roomvu Smart Ads
Establish your online presence with quality posts shared automatically. Stop worrying about what & when to share with automated, targeted social media posts! Just brand & customize to your liking and we’ll do the work.
We have already created the content. You just need to promote them on social media.
Marketing Measures
BoomTown!’s CRM allows logging calls and surveying the status of leads. You can send listing alerts to prospects directly from BoomTown and your website. It also offers automated emails, text, and drip campaigns to automatically nurture leads.
roomvu Content Calendar
roomvu on the other hand offers what matters most these days to the real estate agents. Valuable and insightful content. roomvu’s Content Factory uses AI to pick the best type of content for each real estate agent. Its content calendar allows the agents to go after their own business without worrying about content production and promotion.
Watch the following explainer video to learn more about how our content calendar works.
Lead Generation
Lead generation on boomtown is done by your website and PPC ads. a team of experts nurtures the leads for you.
Branded Ready to Go Real Estate Landing Pages
Build connections by pairing landing pages with data-rich content. Showcase your expertise, promote your services, and help new friends get to know you.
All agents need to do is just pick from countless insightful videos available for them based on AI. With a carefully executed social campaign, landing pages help you convert leads! Don’t skip this: Capture buyer details once you’ve added value with data-rich market reports.
roomvu – Other Features
Now let’s have a look at other features roomvu offers:
roomvu Email Marketing
As another novel idea to nurture your leads, roomvu offers its email marketing platform where agents can:
- Upload their contact lists
- Use email text templates
- Customize the emails
- Choose and the video content they want to the email
That’s it. Hassle-free emailing without worrying about how to send it. Furthermore, your emails are much more valuable now as they include tailored videos that appeal to your audience.
roomvu Real Estate News on Social Media
Social media content can be time-consuming to develop, especially when you have a lot to consider. But with roomvu, you can create one in almost no time. Simply choose a template and start sharing. All it takes is a few clicks and drags to create professional-looking social media local news content. Leave the design to roomvu and concentrate on picking the best stories of the day to share.
roomvu Social Media Automation
Position yourself as a real estate expert with relevant posts
Stop worrying about what & when to share. Get it done with automated, targeted social media posts! Just brand & customize to your liking and we’ll do the work.
Connect your social media accounts
Automation is only the beginning. Connect & capture more leads with automated video and landing pages.
Get leads online
Our targeted approach & insightful content connects you to your network intelligently & authentically
Promote with tailored advertising
Get even more leads with a tailored ad campaign targeting your audience!
Videos Are the New Game Changer
Do you ever wonder why all those fancy real estate marketing platforms fail while charging their customers’ high prices? Because:
Everybody is sick and tired of reading blog posts, seeing home valuation reports and other content that offers no value.
Content is KING
When Bill Gates published an essay with the above sentence as the title in 1996, maybe many people were skeptical and found it hard to believe. However, nowadays when traditional marketing methods keep failing, people in business start to look all the same unless they provide their audience with something unquiet or unique content. YouTube actually pays you to produce valuable content. Do you know why? because people are looking for it.
In-line with Latest Market Data and Trends
As already mentioned, videos are the new game-changer, but not every video. It is true that videos are hard to make but that does not mean all videos are worth the time you spend watching them. As an alternative to BoomTown! roomvu are produced using an on-demand real estate video engine and are chosen from an AI-driven content pool.
Videos produced for real estate agents are based on actual data on what audiences are looking for in markets. Therefore, sharing them will provide great value for real estate agents’ marketing efforts. Branding and customization of the videos by agents will also help promote their brand and increase awareness.
Become The Market Leader!
Now, what does valuable content bring? It brings you the trust of your audience. If you manage to get your audience to watch your valuable and compelling content (videos) then you will gain their trust. It always works. The point is standing out and offering what others are not.
Videos Are Hard to Make
Yes, we know it. Creating valuable and eye-catching videos is not easy. Have a look at this video:
Creating video content is hard because it needs:
- Professional videography and editing skills
- Professional equipment
- Thorough and continuous research to get up-to-date data
- A lot of time
roomvu Helps with the Hard Part
That is why many real estate agents and marketing platforms try to steer clear of making videos. We know how hard, expensive, and time-consuming it could be for real estate agents to create real estate videos. Therefore, we are offering this convenient feature to the agents. All they need to do is just get the videos and share them on their social media and website. We are happy to even promote them for you. Join today and start generating leads.
Alternatives to BoomTown!: Pricing
Prices are not displayed on Boomtown‘s website. Online Reviews however have found:
$1000/mo, $750 setup for the individual plan called Launch
$1300/mo, $1700 setup for the small team plan called Grow
$1500/mo, $1500 setup for the standard big team or brokerage package called Advance
$250+ /mo in PPC advertising – required to spend with the Launch package but PPC spending is not required with larger packages
It means for a single agent you need to spend $1000 a month plus the $750 initial setup fee!
As an alternative to BoomTown!, roomvu offers 3 packages of Pro, premium, and platinum. The free version is always available to agents with limited features.
In the more advanced packages, real estate agents can enjoy features like submarket and neighborhood videos, video customization, email marketing, and (coming soon!) social media automation which be available for all users for a limited time!
Read More: Alternatives to Back At You: roomvu