Top Marketing Channels for Real Estate
Choosing the right platform for Real Estate marketing can be a challenging task. This article will tell you what to consider first.
In social media marketing for Real Estate, you need to make the most out of the channels and platforms readily available to you. However, the huger number of options whether online or offline makes it hard for agents to get started. There are lots of channels for marketing your Real Estate business and each has its own purpose. Choosing the right platform and channel depends on various factors. This article will review some of the most important criteria you need to have in mind to find the right platform for Real Estate that suits your needs.
Top Marketing Channels for Real Estate
Your success on different platforms for Real Estate as an agent depends on the content you share. Here are the factors you need to have in mind:
Best Performing Content
Pay attention to the most successful types of content per medium. It is a naïve mistake to consider different platforms as the same. Each has it main type of audience who in turn favor one type of content over the other. Therefore, first, you need to discover what type of content performs best on any given platform.
For example, top lists tend to do better on YouTube while Questions and Polls are popular on Instagram and not on YouTube. This goes to show you that you cant use all your content across all platforms since they will underperform and you had better invest your time on something that is not doomed to fail.
Reply to Every Comment
Social media is like a two-way channel to establish a valuable and meaningful conversation with your audience. Comments and messages allow your audience to reach you directly and start a conversation to voice their questions and needs. And when they do, you need to reply to those comments and messages as soon as possible.
Master of One
As mentioned above a piece of content will not work on all platforms. Therefore, you can’t do EVERYTHING on EVERY PLATFORM. This is one of the mistakes marketers make on social media. They try to create the same experience on all platforms ignoring the fact that platforms and their users can be inherently different. Therefore, agents need to avoid spreading themselves too thin by trying to recreate one successful campaign on all other platforms as this will waste their time and reduce its efficacy.
Omnipresence
While agents are warned not to try to do everything on every platform, keeping a consistent presence on social media is recommended. If you can, you should be present on as many social media as possible while following each of the platform’s requirements. Adhere to their audience’s needs and the nature of the platform and you are good to go. However, pulling out such a massive marketing campaign requires a lot of time and effort and chances are you will not be able to handle that alone.
Read More: The Best Social Media Platform for Real Estate
Impressions and Engagement
Impression and engagement are different concepts on social media. User engagement is the number of interactions users have in the forms of likes, shares, and comments. On the other hand, impressions are the number of times your content has reached different users.
Now the point is, people who see your content, use it, learn from, and love it, won’t necessarily engage with it. A lot of people don’t bother t interact with the content even if they love it. This makes many agents demoralized and disillusioned. But they need to keep this fact in mind that, people still see your content, your name, and your brand and that works to support awareness of your brand.
Facebook Business
Facebook for Business is dead. This is what many people believe and they are right to some extent. But there are still ways to make the most out of Facebook. First, you need to understand Facebook’s goals. What do they have in mind? What are they trying to reach? What does Facebook want?
Well, a while ago they decided they wanted to compete with YouTube, longer, live, and streaming videos. Therefore, paid lives and videos that match their criteria to compete on YouTube you can get some engagement. So videos, especially long live streaming videos on Facebook are still doing great. But images and other kinds of videos may not be your best bet to post on social media unless you are using paid ads and boosting.
Post Cards
Emails are used too much and flood our inboxes on a daily basis. But print mail has been forgotten for quite a while now that newer generations have not even heard of them and for older generations, they are some nostalgic memories. It is easier to get people’s attention these days using print mails, especially personalized mails not fliers. Younger generations are not familiar with print mail they find them special. Companies like Amazon have started investing in a print medium so we should do the same.
Top Marketing Channels for Real Estate: Final Words
Choosing the right platform for your Real Estate marketing requires you to understand the content that works for each platform. You can’t just do everything on every media and expect results. If you are going to be present on more social media, make sure you know what to do on each platform and avoid using the same recipe for all.
