Social media for Real Estate is a must for any agent these days. However, using social media works if it includes sharing content that matters and works. Many agents share random content on social media and do not get results and then they blame the platforms or social media in general. Therefore, this article talks about elements of good social media post for Real Estate which agents can use to level up their game and get an edge over the competition.
Elements of a Good Social Media Post for Real Estate
Without further ado, let’s see what elements of a Good Social Media Post for Real Estate are:
Include Personal Content
People connect with you when you share who you are beyond business. They need to know on a personal level so that they can trust you. That is how we connect with others! if you post only business content, your audience will never be able to know you. People tend not to trust businesses they do not know well. Sharing personal content on social media helps your audience start to trust you because you will look like a human being and a person when you share personal content.
Be Yourself
Using social media for real estate and business does not mean you can’t have fun. Many real estate agents appear like a robot who just keeps posting images and photos of the listings and never appear in front of the camera.
On the other hand, advances in technology have made it possible to automate social media for real estate where you can easily share ready-to-share real estate videos with your own branding. in fact, that is one of the services we offer in roomvu real estate’s social media marketing service.
Include News
In this volatile market where there are a lot of people trying to buy a home and home sellers are wondering if it is a good time to sell their home or if they should wait more, real estate news is very hot. People are looking for real estate news everywhere. Real estate agents can benefit from this trend and post real estate news or the gist of the news to get them hooked and show their expertise. They might get a lot of questions from their audience that in turn might turn them into clients.
We art roomvu analyze hundreds of news stories every day and pick the one that has something significant to say. We classify the news using AI and assign them to different regions. Later the news stories are summed up in short videos or Instagram stories that are easily shareable by real estate agents. You do not have to do anything. Just share them the way you like and get leads!
Relevant
Real estate is a very local business and the best way you can help your prospects is by keeping it local. Your area can be spread across a neighborhood or a city. Make sure the content you share on social media talks about the area and delivers related information including news, trends, market updates, neighborhood bios, guides, etc.
Describe what it will be like to live in your area and is it a good idea to buy a home there. Always keep it honest and fair and try to help your client not yourself. Your audience already might think agents push clients towards more commissions not what serves your interest best.
Focus on Engagement
Social media platforms make money by selling ads. In order to sell ads, they need people to view more and more content (increase the time users spend on their platform). That requires platforms to show users more of what they like.
In the first days of social media, the number of likes a post got determined its popularity for both end-users and also platform developers. This created a race to get more likes to an extent where some applications provided options to hide the number of likes to get people to focus on the quality of content rather than its likes.
Now, engagement is defined beyond the number of likes a post gets. How many times a post gets shared, saved, or commented on also defines how popular a post is. That is why businesses encourage their users to share and save their content or leave comments.
Include Videos
You go on and share a lot of great images of your listings, tips, and other informative content. However, it is 2021 and video is dominating the internet and social media. Different platforms like TikTok, Instagram, Facebook, etc have all focused on videos as their first medium of content sharing.
Whatever your message is, videos for real estate can do it much better than images and text. Video walkthroughs, listing videos, virtual open houses, tips and tricks, live video FAQ sessions, etc are all examples of great video content you can share on social media to inform, educate and entertain your audience.
Local Content
Real estate apart from being a visual business, is very local. You cover certain cities, areas, or neighborhoods. Therefore, you need to share hyper-local content on your social media channels to appeal to people who actually live in those areas and are thinking of moving there.
A great way to introduce yourself as the “Digital Mayor” of your neighborhood is to share educational videos about the neighborhood and cover different topics like amenities, jobs, schools, transportation, etc. You become the go-to guy in the neighborhood who knows the area like the back of their hand.
Include Hashtags
With a simple like on some posts on social media, you can realize that almost everybody is using them, but many are doing it wrong. Most people are spamming hashtags and max out on the limit different platforms allow. But this only will make hashtags less effective since platforms detect them as spam.
Make sure the hashtags for real estate you use for your posts are related to the content and avoid copy and pasting hashtags for all your posts. On the other hand, search and find trending hashtags for your area or business and try to relevantly include them in your posts.
Offer Value
Sharing consistent content is great but your ultimate goal should be selflessly helping your audience. forget about making quick sales. This is common mistake agents make. They are trying to find leads and focus on that. Offer real value. share content that your audience needs and is searching for without even thinking about getting something in return. If you are valuable, your audience will reward you in return.
Use High-Quality Visuals
If you use social media and have not done so yet, make sure you make sharing high-quality images and videos a priority in your marketing. In fact, it is ridiculous to imagine social media without visuals.
High-quality and professional real estate photos, videos, 3D tours, and drone shots are all significant visuals that can step up your game and set you apart from the competition. After all, not everyone is practicing modern digital marketing for real estate.
However, keep in mind that you need to create content that your audience wants to see. For example, videos you create and share should answer questions your audience asks and help them overcome challenges and problems. To rule real estate social media in 2021, you definitely need quality content.
We cannot underestimate the importance of visuals, videos in particular. 2021 is the age of fast internet connections where social media platforms rule and those which incorporate videos are favored more by the users. Instagram, Facebook, TikTok, and even the heavily text-based platform, Twitter have all included videos as an integral part of their platform. It is easier than ever to share videos and real estate or not, videos are your best current bet in business.
Don’t Sell
Going with the sales notion rather than the social aspect will ruin your chances. This makes you an annoying nuisance on someone’s feed, jumping up and down, waving, and yelling: “buy from me! I am the best you could ever find!”
The most optimistic reaction from a random user will be: “Okay, thanks but no thanks”. We have all seen desperate salespeople pushing their luck and trying to sell with grand claims and no proof. No social proof, knowledge, information, etc. They repeat the same thing over and over, which ultimately will bore people and eventually make them annoyed enough to click the unfollow button.