The first step to email marketing is creating the right content. But great content is a waste if your audience doesn’t know about it. Content distribution is an essential part of your content strategy. Your email newsletters are one of the channels where you can control when and how content is published. However, it is so discouraging to put together an email blast that no one opens, reads or asks follow-up questions about. Here are some email marketing tips for real estate that will boost your email marketing efforts.
Don’t Get Flagged as Spam
Email marketing works when it reaches its intended audience. And its intended audience is those who have already opted in. Your emails should not end up in your audience’s spam folder. Avoid sending emails to people who have unsubscribed and stay clear of words that trigger SPAM filters. Words like; 100%, best deal, buy now, congratulations, double your income, earn, free, guaranteed, etc, will probably get your emails flagged as spam.
Find the Best Subject Line
Successful email marketing starts with a subject line that grabs the attention of your audience. If your subject line doesn’t look interesting and encourages people to open the email, the content won’t be read regardless of how great it is.
- Make it personal
- Keep it short
- Don’t use more than 3 punctuations
- Be descriptive
A/B test different subject lines. You can also test your subject lines with free tools like this one.
Use a Real Person’s Name in the Sender Field
Getting emails from actual people feels more friendly than getting emails from brands. Use your own name or an employee’s name in the sender field.
Make it Personal
People hate being just an email address. Make your emails more personable and include the recipient’s name in the email.
Gradually Increase Emails
Prospects are simply not ready to speak to you right after submitting an inquiry. Consistent communications and content are key in your marketing efforts. Start with a twice-a-month plan and gradually increase the frequency of emails until you find the perfect number. Regardless of frequency, consistency is essential to a successful email marketing plan.
Segment Your Audience
Don’t consider all of your audience the same. Different people have different interests. Find them and classify them into different segments. Then provide them with the content they are interested in. Change your messaging and subject line accordingly.
Prospects Come First
When you are thinking of content to send in the emails, always think of your audience and their needs. Find what they are looking for and try to answer their needs accordingly. Thinking of yourself and what you need in the emails is a sure way to end up being unsubscribed or flagged as spam. You can run simple and short surveys and ask your clients what content needs they have.
Keep it Short and Sweet
Long paragraphs of dense text do not work on emails and tend to make people lose interest. Keep it short and sweet and keep your paragraphs at 3 sentences max. This will increase the chances of your email being read to the end. People appreciate being able to scan and find out what the email is about without having to read long paragraphs.
Send Email at the Best Times
The best time to send emails depends greatly on your audience. According to wordstream the middle of the week (Tuesdays, Wednesdays, and Thursdays) are the best days, and the middle of the day is the best time to send emails. Mailchimp suggests 2 pm as the best time to send emails. This goes well for desktop users. Cellphone users tend to check their emails late in the evening.
Email Marketing Tips for Real Estate: Over to You
Email marketing is one of the most effective methods to step up your marketing game at a low cost delivering high ROI. However, many agents watch as their emails are not opened or read. Make sure your emails are personal and add value to the reader. Deliver the best email in terms of time, segmentation, length, etc and you will be fine.