Currently, Facebook leads in entertaining, connecting, and helping people do business. Its 2.7 billion monthly active users make up 74.17% of all social media users. As one of the most popular social media platforms, it can and should be used by Real Estate agents to increase brand awareness and generate leads. However, running out of best Facebook marketing ideas for Real Estate is easy. That is why, we have generated a list of best performing ideas you can use to make the most out of the platform.
Best Facebook Marketing Ideas for Real Estate
Here are the ideas:
Use Professional Photography
The Real Estate industry is about showing properties to clients and convincing them to buy. Since you have chosen to go online, it is wise to invest in professional photography services and take a professional approach to your real estate services. Although it is faster to grab your phone and snap a couple of photos and share them online, chances are homes and properties will not look good enough, or even worse they may not look as good as they actually are.
Roomvu offers real estate professional photography with exceptional value and competitively priced. Once booked, you are guaranteed a 24-hour turnaround time.
Make Video Content
As the internet becomes more and more prevalent in our lives and with the advances online and in telecommunications, it is now easier than ever to share big files like videos. People prefer videos to text and images, this should be taken advantage of.
Creating video content as part of your real estate marketing is quite rewarding and generates leads more than other sorts of content. There are many types of videos to make for the real estate industry:
- Market Updates
- Listings Videos
- Home Video Tours
- Drone video
- Video Testimonials
- Real Estate agent intros
- Neighborhood guides
5. Go Pro With Virtual Tours
Virtual tours are another breakthrough in the real estate business. A virtual tour consists of 3D simulations of a house which allows viewers to browse through the screens of their cell phones or computers. Using cutting-edge technology and advanced equipment 360-degree photography of the house is implemented and then a 3D navigational model is generated.
Virtual open houses offer many benefits. They do not need to be held at certain times like Saturday and Sunday afternoons to get the most visits. Virtual open houses can be broadcast any day of the week. Furthermore, as the live broadcast will be saved on your timeline, your audience can watch it even after the initial broadcast. The only difference is that as it will not be live and there will not be live commenting.
This technology might sound expensive but it is not. You can have virtual tours of your select properties for an affordable price and generate leads. Learn more or book a virtual tour today.
Give Facebook Ads a Shot
During the last 2 years when covid-19 took its toll on many businesses, the price per lead in real estate also increased. Hence many people lost interest in running real estate ads on social media. However, they have missed out on the fact that, despite the higher price per lead, they can get a bigger ROI on their ads because of higher home prices.
Schedule Your Posts Ahead of Time
Do not wait to post and share content at the time they are due. It would be a great mistake since you might get distracted or simply not get around to posting content just because you are busy.
To avoid such delays, it is a good idea to use some content calendar systems and schedule your posts in advance so that you do not get out of sight even once.
Use The Right Hashtags
Consistently research new hashtags over time. You will come across many hashtags that you can use. However, DON’T use a million hashtags or inapplicable ones. The more hashtags you use, the better the engagement tends to be. But that comes with a price: You will get more exposure but gain random users following your account by going hashtag-crazy who may not even be interested in your services.
Go Live
Facebook now gives Facebook Live videos preferential treatment. They are promoted well within the platform and reach a bigger audience when compared to other types of content you may share. Therefore, if you want to make it on Facebook, you must include live videos in your Facebook Marketing plans.
If you want to promote and boost your Real estate business On Facebook read our Read estate Facebook ads guide
Also, Live videos are exceptionally important as they allow live user interaction/engagement. User engagement has a direct impact on how many people you reach. It goes without saying that the more people you reach, the more leads you get.
Another benefit of Facebook Live videos and live videos, in general, is that they allow a direct connection with the audience. Your audience won’t get a better chance to talk to you in person before they decide to do business with you. When using Facebook Live for real estate, your audience can ask questions and make comments. This allows people to get a sense of whether or not they can do business with you. Here are some Facebook Live for Real Estate ideas:
- Market Updates
- Neighborhood Tours
- Interviews With Local Businesses
- Life Moments
- Interview the Experts
- Real Estate Tips
- Sneak Peeks
- Behind the Scenes
- Success Stories
- Agent Introduction
- Q&A Session
- Community Events
