Why Flyers for Real Estate Don’t Work Anymore
Learn how real estate marketing is changing and why flyers are not effective anymore in generating leads.
Real estate is a local business at least for most of the agents who focus on their own single area. How do they promote their business? It would be considered wise to cover their area by using local and physical marketing methods including flyers for real estate. These tired and tested methods once were the only ways to tell people you are available if they ever needed an agent. However, technology has changed our lives dramatically and many methods are not effective anymore. Real estate flyers are one of those materials which seem to have expired.
In this article, we will tell you why flyers for real estate are not worth your money and what you can do to replace them.
Flyers for Real Estate: Expired
Flyers were once one of the few options business had available to locally promote their business. Now they do not work as they once used to. Let’s see why:
The Digital Age
Just look around you. How many things do you do by the internet that you used to take care of in person? From ordering food, to buying tickets to finding the perfect restaurant are all done on the internet. Yeap. The digital era is here. We search for and find almost everythig on the internet.
Even if there are still some people who would rather do their business ofline, the majoirty of people are passed that stage. Real estate too i one of the businesses where people find homes, agents and buyers online. The low number of your audience compared to the huge user base on the internet goes to show you offline is dead.
Laser-Like Targeting
With the traditional offline marketing you would hand out flyers fore real estate and put up poster on the walls on the street hoping people would notice, have a look and might like what you offer. Who would see your flyers were completely random and chanses were most of your money would be spend on reaching people who had zero interest in your business.
However, online ads on Google and social media are different. No wonder they have become the giants of the digital world. They sell a lot of ads and that shows their ads work or people would not trust them so far. Online ads offer you the option to hyper-target your audeince and get your message to those who are nost likely to need your service.
Flyers reach people on a random basis. There is no targeting and most of your money is spend on reaching uninerested people. Brand awarenss is als not the case anymore. People are exposed to a lot of advestising messages that they most peobably ignore most of the flyers they see.
Cost
When you put out flyers for real estate it does not matter if you get leads or not. Your money is noot coming back. But most online ads charge you only when you get results.
They show your ads for free and if nobody clicks on them you do not pay. After people click on your ads then you pay. Why would you spend your hard-earned cash on flyers that do not guarantee resutls?
Modification
One of the most important aspects of advertising in monitoring performance and making modifications. That is not a feasable option in flyers for real estate. Once you put out a certain number of flyers you need to wait for the next batach before you can make modifications. Online ads allow you to have many different versions of the same ad and also make changes as you go on based on the performance.
Reusability
If people noice your flyers for real estate and read them they will most probably discard them once they are done. If they dont like them they will get rid of them immediately. It is becasue people hate clutter and do not need more space wasted in their bags. Ads do not take any space and are reusable for an unlimited number of times.
Content
Flyers offer images and text to promote your business and there is a certain limitation for the amount of content you can put on the flyer. Online ads allow you to convey your messaging more effectively through videos and more images. People do not care to read anymore and their attention span is getting smaller and smaller everyday. Online ads use that golden window to convey the message effectively.
CTA
Flyers for real estate offer phone numbers and email addresses and ask readers to reach real etstae agents. That is all. There is no way to direct them immedialtely to your website or social media accounts for more information. You leave everything up to the reader and hope they would find you on the internet or call you. Online ads allow you to track your visitors and offer more convinent ways to direct prospects in your marketing funnel through effective call to actions for real estate.
