How Much Does it Cost to Do Facebook Ads for Real Estate?
Contrary to common belief, Facebook ads are not expensive. In fact they can be quite cheap.
Facebook ads are a quick way to get leads. However, many Real Estate agents try to avoid them since they fear they will waste their money. But how much does it cost to do Facebook ads for Real Estate? The answer is it all depends on the ad you run. Many elements of the ad including, targeting, quality of the ad, creatives, messaging, CTA, etc also determine how well your ads work. On the other hand, how well other agents are running similar ads and their budget also affects your ad expenses.
How Much Does it Cost to Do Facebook Ads for Real Estate?
According to theclose.com,
Facebook advertising can be downright cheap. Usually, you’ll be looking at a low of $4 per lead to a high of $100 per lead.
The Close
On the other hand, according to “wordstream”,
the average cost per click on Facebook ads across all industries and Real Estate is $1.68 and $1.81 respectively.
Wordstream
roomvu Data
We run ads for Real Estate agents. According to a study done by roomvu:
Our 800 sample ads received 3 million-plus impressions and generated 7,200 leads at an average cost per lead of $26. When it comes to lead generation and conversion, it is a rookie mistake to confuse website traffic with high-quality traffic coming from lead generation campaigns.
Although 300 of our sample ads focused on website traffic, they received 1.5 million impressions. Their cost to drive a click was under $1 (CPC=$0.76). That is way below the average for Real Estate mentioned above ($1.81)
Please note that traffic and leads are pretty different when it comes to Facebook ads and the latter is far more valuable.
Facebook Ads for Real Estate Budget
Let’s assume you are new to Facebook ads for Real Estate and have no idea how much you should set aside for advertising. In the beginning, you should keep your budget under $15 per day.
You can run a variety of campaigns such as buyers or seller leads. Which type of campaign you should initially focus on depends on your goals and the type of Facebook ads funnel you have set in place.
Hire Pros to Run Ads for You
The complex nature of ads especially on Facebook makes it hard to get the best result easily and actually make the most out of your ad budget. It needs a lot of expertise, trial, and error, to get the hang of it and run ads that actually work. Many agents are too busy or reluctant to learn the ropes. They would rather get some professionals to run the ads for them for a small fee.
We at roomvu, are familiar with the same need by agents. That is why we have developed roomvu Smart Ads. Through Smart Ads Facebook ads for Real Estate for you, you can reach leads you otherwise would never have had the opportunity to meet.
We have been running Facebook ads for Real Estate for a long time and we know how to make your hard-earned money count. You can build relationships with more home sellers and buyers.
Digitally doorknock with Facebook ads that connect
roomvu Smart Ads
roomvu Smart Ads use videos and with targeted Facebook video ads, nothing is left to chance. We’ll make sure your ad gets in front of the right people, in the right location, whether they’re buyers or sellers.
Reach Fresh Leads
With roomvu Smart Ads, you can reach clients beyond your sphere and social network with our proprietary AI targeting, systematically showing your ads to local potential clients.
Advertise your video ad and we’ll link the lead generation form to collect information. Capture leads & follow up automatically via text & email notifications.
Track Ad Performance and Budget
Increase the number of prospects you capture from your Facebook ad. Our system enables you to capture, track and improve the number of new clients you reach, intelligently and effortlessly.
Create your account at roomvu.com and start running ads today!
