You as a real estate agent running a small business strive for excellence on social media. You want to share your valuable content with your audience. The goal is to create valuable content that is appreciated by those who need it. But do you get the most out of your content? Is your content getting the maximum exposure it deserves? The truth is, even if you have one of a kind content, you still need to master the art of sharing it to make sure your content is seen by the people looking for it. You need to maximize the exposure of your content on social media. Or all that valuable content isn’t good for much.
Social media has done wonders for small and large businesses. In fact, it’s hard to imagine a successful business that doesn’t engage on social media platforms. Customers tend to spend a large amount of time across the different platforms. Day in and day out people log in to their social media accounts to see what’s new. A part of what they are looking for relates to the things they need and are interested in, besides checking up on their friends and family. Many of the things they are looking for are already available on social media, but they don’t seem to be found easily. In this article, we will discuss the ways you can increase your content exposure on social media for your real estate business.
In this article we will go through different features of social media platforms like LinkedIn, Instagram, Facebook and TikTok besides messaging apps, which you can take advantage of in order to maximize your content’s chances of being seen by as many people in your niche as possible.
Roomvu videos are designed around each user’s market and created by an ever-growing team of local creatives. Broad-based, more universal industry topics can be chosen and promoted, as well. Localized videos connect with data sources to automatically overlay market stats as graphics and push viewers to new custom video landing pages.”
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Why Do I need to Increase Exposure of My Content?
Social media platforms like Facebook and Instagram have given small businesses a microphone so that they can talk to a large crowd. That sounds like a great opportunity, but the bad news is you are not the only one who gets a microphone, everybody in your business sector gets one. This makes it a tad hard to stand out and be heard. Therefore, relying on social media alone doesn’t guarantee success. You need to use this microphone properly. You need to use all of its features and use it all the time.
How to Share Your Video Content on Messaging Apps
For different reasons you might need to share your videos with others through messaging apps like WhatsApp and Telegram. Once you learn how to find and attach video content on these platforms, you can use these apps different features like groups and channels to get more exposure on your video content. Before the next steps you need to download the videos to your phones gallery or camera roll.
On whatsApp go to your chats, select a group, broadcast list (explained later in this article) or a single contact and open it. Then click on the + sign on bottom left corner.
Then click on the photo or video option. Now you can choose the video from your gallery and send it.
How to Increase Real Estate Content Exposure on Social Media
The first step in making it big on social media is understanding each platform’s nature. They all look the same until you look closer, then the differences emerge. There is no one-size-fits-all recipe for social media. Each platform has its unique features that differ from those of other platforms either in function or design. We will analyze each of these platforms.
Facebook as the current king of social media is probably one of the first places you would want to get maximum exposure for your content. The platform offers many options to get more people to see your content. Some are free and some are paid. Here is what you need to do:
First things first, you need to increase the organic reach of your content. When you post a real estate video on your Facebook page, people on your newsfeed will get to see it. You might think you are done and have done enough but that’s far from enough.
The reason behind this is that Facebook’s organic reach has plummeted down in recent years. Now we can say roughly 5% of your followers get to see the content you share. Because there is simply too much content on Facebook. Therefore, it is not possible to deliver all content to all followers. Facebook’s algorithms pick the most relevant content based on users interests.
Create and Join Facebook Groups
400 billion people use Facebook Groups. You have got two options when it comes to Facebook groups (create/join) although we prefer the former. Then you can share your valuable content with the group members.
The idea is to build and nurture a community around your business where you strive for customer success, retention, and loyalty.
Step 1: Create and Name Your Group
From your home page find the options that say create a group. Once you are there Pick a name for your group that resonates with your target audience and your business.
Step 2: Set Privacy
Depending on your preferences you can set your Facebook Group as private or public where people can join without permission.
Step 3: Invite Interested Members
It is probably a bad idea to get everyone you know on board. People who are not interested and are not in your target audience will not do your business any good. Furthermore, you need to give people a reason to join. In most cases promising a community where they are offered valuable content and support is enough in most cases.
Step 4: Change Your Cover Photo
Once you have entered the basic info, your group is created and now you need to complete your groups’ profile with a cover photo. Choose a photo that relates to your business and also the topic of the group.
Step 5: Group Description
You need to write a description for your Facebook Group that explains the purpose of the group by sharing your value proposition. On your group’s home page, click on the discussion and then click on the description.
Your value proposition should include:
- Who should join this group
- What your offer in the group
- What members will get out of it
This value proposition is not just for the members. It is also a guideline for you and your content so that you don’t go awry and keep it to the point.
Step 6: Share Your Content
Keep in mind that sharing your content is not enough as you are not trying to sell your content and services. By sharing content you need to ignite conversations and encourage engagement where people comment and discuss the topic.
Tip: when sharing content on your Facebook group keep it in moderation. Please don’t post 5 times a day as no matter how valuable your content is, it is called spam which frowned upon by almost everybody on social media.
Use Facebook Ads
Facebook ads are a great way to boost your content and get them seen by a larger high-quality audience. However, getting the ads right is a tough job and requires a lot of effort and trial and error. We have covered the issue in our Facebooks ads for Real Estate article. Click on the link to read more. Also if you are not sure what you are doing with the ads, you can leave it to us. We will set up the ads where you need to do almost nothing.
Create and Join LinkedIn Groups
Despite their bad reputation, LinkedIn groups can go a long way for your business. Since they are usually filled with self-promotion there is little success in such groups. However, if you use the groups to encourage discussion and engagement, they are a great place to get your content seen and attract leads.
Your LinkedIn group
- Should be focused on a topic that resonates with your brand and the interests of your target audience.
- Should not be used for self-promotion or brand promotion.
- Members should join because they are interested in the topic not in your company.
Once you respect these rules and focus on the needs of group members by sharing your great content and answering questions, you will see groups work, and work well.
To create a LinkedIn group:
Step 1: Go to your home page on LinkedIn and click on the little squares that say WORK on the top right corner. Then click on groups.
Step 2: Set up group photo and cover. Make sure the profile and cover photo correspond to the topic, nature of your business and interests of members.
Step 3: Set up group name and description. Just like the groups for Facebook, group name and its description should reflect its purpose and your value proposition, respectively.
Step 4: Add relevant industries that clearly should be related to real estate and investment.
Step 5: Set group rules and privacy settings. In the next step, you need to clarify group rules regarding its members and content sharing, commenting, spamming, etc.
Step 6: Invite Members
Once you have created the group now you can search for your connections and invite them to the group. Avoid spamming requests when inviting people and invite only those who you think are interested in joining the group and its topic.
Step 7: Share your content and encourage engagement.
After setting up your LinkedIn group now you can share content just the way you would with your own personal or business page. Share valuable content and encourage engagement, attend to the questions, and comment as soon as possible.
LinkedIn Content Sharing General Tips
- Check-in with your connections
- Continually invite people to join your network.
- Request to join up to 100 groups
- Use hashtags
- Optimize your Page for SEO
- Join topical conversations with hashtags
- Mention influencers and companies you admire in Page updates
- Launch a Follower Ad campaign
- Analyze your competitors’ Pages
- Respond to every comment on your posts (when warranted)
Ask Your Audience to Turn on Post Notification on Instagram
Instagram is one of the most popular social media platforms these days in a way that you can say everybody is on Instagram. However, there is so much content shared on Instagram and chances are your audience on Instagram might miss the content you share with Instagram posts. Although Instagram algorithms show content to users based on their engagement and interests there are ways to make sure your audience gets to see your content all the time.
Instagram has made it possible for people to always get notified when a friend or a business page posts something. Many people are not aware of the feature, which helps your content get seen. However be careful how you ask your audience to turn on such feature for your page. Give them a reason and promise the content will be worth it. Don’t make it about yourself. Make it about them not missing valuable content. This is how you should ask your audience to turn on notifications for your Instagram account.
Share Your Posts on Instagram Stories
Another great way to make sure your content is seen by your audience is to share them in Stories. Make sure you pick the right time for your stories and avoid posting content when your audience is less likely to see it. For example, if you share your content at 1:00 a.m. your audience is most probably asleep. When they wake up, your story is buried under many other stories published later on.
Instagram Stories Tips
- Presents an incredible opportunity to catch people’s attention.
- The medium is perfectly suited to transparent, authentic, real-time content – in other words, content that has power.
Features: - Polls
- Quizzes
- Countdown
- Reels
- Location
- Stickers
Instagram’s General Posting Tips
There are many ways you can use Instagram to promote your content. However, we have generated a series of tips that will help you along the way:
- Follow the top realtors in your area: Roomvu publishes lists of the top agents in each area. This is a resource to check out.
- Tag your location: Tagging a location can increase engagement by up to 79%! Remember, Instagram isn’t just a social media platform, it’s a search engine too!
- Use Hashtags Effectively: Hashtags are not only used to get more likes on Instagram, but they’re also a powerful way to connect with people searching for content you’re already sharing. Realtors who use hashtags effectively see over 12% more engagement than those who skip them.
- Effective Real Estate Hashtags:
- #ٍ[YourNeighborhood/City]: to connect to users searching for where you help homeowners and potential buyers.
- #RealEstate, #Realtor, and #[YourRealEstateName]: to help people find you or your real estate agency.
- #[HomeStyle], #Bungalow, #Beachfront, #Victorian, #Modern, etc. to attract buyers with a specific style of house in mind that you’re listing.
- #OpenHouse, #HouseHunting, #DreamHome, #StarterHome, #Flip, #Investment, #LuxuryLiving, #MillionDollarListing: these hashtags also connect specific buyers to specific properties and events.
- #NewListing, #JustListed, #JustSold, and #ForSale: for the fastest way to browse hot listings and increase the feeling of exclusivity for your followers.
- #DIY, #CurbAppeal, and #UpdatedCharm: for before-and-afters of properties you’ve been a part of.
- Frequency of content:
- Most brands post to Instagram daily. In fact, the average was 1.5 posts per day.
- 1 once per day,
- No more than 3 times (the law of diminishing returns)
- Bare minimum: once per week
- Content sharing must be consistent. Humans are creatures of habit and like routine. You cannot just post a whole bunch of things all at once, then never post again. Golden rule: quality over quantity
Use WhatsApp Broadcast Lists
According to WhatsApp:
The Broadcast List feature allows you to send a message or media to several contacts at once. The broadcast message will appear to be an individual message from you.
Broadcast message requirements:
- Make sure all the contacts in the Broadcast list have saved your number in their address book.
- There is no limit in the number of Broadcast lists you can create.
- You can select up to 256 contacts in each Broadcast list.
- To make sure the messages are delivered accordingly, we suggest you don’t broadcast large amounts of messages at a time.
To create a WhatsApp list:
Go to the chat screen and select Broadcast Lists from the top left corner and select create a new list. You can add up to 256 recipients to the list. Once you have selected your target audience you can share your content with them. Again make sure the people you choose are interested in your business and avoid spamming.
Share Your Content on Twitter
According to Cisco, video will account for 80% of global internet traffic by 2019. Videos are 6x more likely to be retweeted than photos and 3x more likely than GIFs. 82% of users watch video on Twitter.
- Post Consistently
- Add a hashtag to each piece of content you share
- Respond to Tweets with your video content
- Run a Twitter video ad for your content
- Pin your best video at the top of your page
- Tag other people and brands with the video you share
- Retweet yourself
- The best time to tweet is around 3 p.m. on weekdays
- Use Twitter analytics to measure what your audience likes
Twitter General Tips
- Share content from other creators
- Use relevant keywords & hashtags in your bio.
- Thank users for sharing your content or connecting with your brand
- Share your thoughts on the content they shared
- Go live on Twitter to share real-time events
- Sharing a video around a live event increases brand favorability by 63%.
- Perfect your bio
- Add a location to your Twitter bio
Share Your Content on TikTok
TikTok is getting more and more popular especially with the younger generations. This is inclusive of younger millennials, who happen to be the biggest group of homebuyers. Sharing your video content with the right audience on TikTok is a great way to grow your network and make a name for yourself.
TikTok General Tips for Real Estate
- Pick trending hashtags
- Use the “for you” page
- Post regularly
- Collaborate with other users
- Have the video appear to loop
- Have a strong profile picture and bio
- Create a series
- High traffic times are 2-3 PM and 10-11 PM.
- Post Into TikTok Groups
- Use TikTok Live
- Add a Link in Bio
How to Increase Exposure on Your Content on Social Media: Final Words
Using social media alone while sharing your content in the most basic way is no guarantee for success. Different social media platforms have different features that can help your content get seen by more people. In order to make the most out of your content and what platforms have to offer, you need to discover and use their individual features. Each platform is unique and treating them the same is a mistake.