You have the social media marketing material for your Real Estate business. Your videos are ready and you share them across different platforms. But how do you maximize and increase Real Estate video views? After all, all your efforts are in vain if few people watch your videos. As a matter of fact, nowadays, social media platforms use engagement to determine the value of a piece of content. Then this assessment is used to decide how much, platforms will recommend the content to other users. The more people see and engage with your video the better. It is a no-brainer.
How to Increase Real Estate Video Views
Getting views will do more than you think for your social media marketing. More views generate more engagement and more engagement equals more views. It is a valuable cycle everybody on social media is looking for.
Short and Sweet
Many Real Estate agents think the longer their videos are the better. But nothing could be further from the truth. Time is money these days and people know that. Therefore, it is very unlikely people will watch your long videos since they fail to deliver the messages they have as soon as possible. And if they do, what is the point of watching the video to the end which brings up the question: why make a long video.
Research
According to Wistia, 2 minutes is the sweet spot for video length. After the 2 minutes, video engagement begins to drop immensely. Hubspot also had the same findings.
According to a study done by roomvu, the optimal length of videos is between 70 and 90 seconds for effective engagement and impression. Agents, however, prefer longer videos.
Social media platforms have known this fact for a while now. Platforms like TikTok concentrate on short videos. On the other hand, Instagram and Facebook have introduced short videos also known as stories. Chances are short videos are more likely to be watched to the end. Trust us, you do not talk about all the details in your videos. Just stick to the gist of the topics and you will be fine. Learn how to create short social media videos for Real Estate.
Straight to the Point
Adding to the point above, your videos while being short should be fast in delivering the message. The attention span of people is getting shorter and shorter every day due to the huge loads of media users are exposed to every day. It is a naive mistake to think that your audience will wait to see what you have got to say in your video. Do not beat around the bush. Get to the point as soon as possible.
Audience Persona
You cant talk to everybody in the same way. Millennials are different from Boomers and so on. Therefore, you need to talk to your audience in their own language and by language, we do not mean English or French. We mean the language that resonates with their Persona. We know that your audience is not all the same but you know that you can find and pick the main Persona in your audience. That is the language you should talk with.
Captions
Most of us browse social media when we are not alone. In fact, 80% of Facebook and LinkedIn users use social media on mute. We can be on the bus or a train or in a Taxi. We might even be somewhere pretty crowded where it is hard to hear sounds. Therefore, the sound is not an option in many places for many of us. Therefore, if the users are unable to get the message of your videos without the sound, then they are no good. Make sure you include captions for your videos. You can also enable auto-generated captions on some platforms like Instagram and YouTube. On the other hand, you can always show an in-video message suggesting that users turn on the sound.
Mobile-Friendly
The majority of users access the internet from a mobile device. We now use computers, tablets, and smartphones to scour the web, scroll through social media, and access the information we need. In fact, close to 80% of Americans own a mobile device and the majority of search traffic on the internet comes from them! Therefore, your videos should be optimized for mobile views. If they fail to show well on a mobile device they will not be welcome.
