The Power of Consistency on Social Media for Real Estate

In the ever-evolving social media landscape, one principle remains constant: consistency is key. For real estate agents aiming to build their brand and generate leads on Instagram, being ultra-consistent in their posting strategy is crucial. Let’s explore why consistent posting matters and how it can drive significant success for their business.

Consistency: A Common Trait Among Successful Agents

Agents who achieve remarkable results on Instagram share a common characteristic—they are ultra-consistent in their posting habits. Regardless of their individual strategies or the frequency of their posts, they maintain a regular schedule over an extended period.

As highlighted in a recent discussion, every successful agent reached out to had different styles and posting frequencies:

• Varied Approaches: Some agents post once a week, while others post two to three times a week.
• Unified Commitment: Despite the differences, all are committed to maintaining consistency over the long term.

This dedication is the foundation of their success on the platform.

The Impact of Long-Term Commitment

Consistency isn’t just about regular posting; it’s about commitment over time. One agent, for example, consistently posted weekly home tours shot on an iPhone. In the first year, they saw minimal results. However, after more than a year of unwavering consistency, one of their videos went viral, amassing around 100,000 views.

Key Takeaway: Results may not be immediate, but consistent effort builds momentum. Over time, your audience grows, engagement increases, and Instagram’s algorithm starts to favor your content.

Finding the Right Balance for Your Schedule

Being consistent doesn’t mean you have to post every day. It’s important to find a posting frequency that aligns with your capacity and resources:

• Assess Your Capabilities: Consider your schedule, support system, and how much content you can produce without sacrificing quality.
• Set Realistic Goals: Don’t overextend yourself by trying to post more than you can manage sustainably.
• Quality Over Quantity: Focus on delivering valuable content rather than just increasing the number of posts.

As mentioned in the discussion, “Don’t try to post more than you can and recognize that consistency matters whether it’s once a week, twice, or three times a week.”

Consistency Leads to Growth and Engagement

Maintaining a consistent posting schedule signals to both your audience and Instagram’s algorithm that you’re an active and reliable content creator. This can lead to:

• Increased Reach: Regular posts keep you visible in your followers’ feeds and can attract new followers.
• Higher Engagement: Consistency builds trust, encouraging your audience to interact with your content.
• Algorithm Favorability: Instagram tends to favor accounts that post consistently, potentially boosting your content’s visibility.

However, it’s important to note that while frequent posting can lead to rapid follower growth, it may not always attract followers who are genuinely interested in your local market.

Quality of Followers Matters

Rapid growth in follower count isn’t beneficial if the followers aren’t part of your target audience:

• Targeted Audience: Aim to attract followers who are interested in your services and are in your local market.
• Avoiding a Noisy Base: Posting excessively might attract followers from “Here, There, and Everywhere,” leading to a less engaged audience.
• Meaningful Engagement: A smaller, engaged following is more valuable than a large, disengaged one.

As discussed, “A lot of times you get followers who live here, there, and everywhere and you actually get this noisy base of followers who aren’t really very sticky or loyal to your local marketplace.”

Conclusion

Consistency in your Instagram posting strategy is a powerful driver of success for real estate agents. By committing to a regular schedule that suits your capacity and focusing on delivering quality content, you can build momentum over time. This approach not only enhances reach and engagement but also attracts the right audience—potential clients who are genuinely interested in your services.

Remember, success on Instagram is a marathon, not a sprint. Stay committed, keep posting consistently, and over time, you’ll reap the rewards of your dedication.

roomvu Content Calendar

Creating a content calendar requires a lot of effort and research. Sticking to the calendar is another story as well. We at roomvu realized this is one of the biggest pains real estate agents have. Therefore, we created an all-in-one social media content calendar for real estate. However, the value proposition behind this calendar is not the planning. We also take care of the content for real estate agents.

In roomvu, we create real estate videos for different areas and cities. Other than videos, we also create real estate landing pages and offer email marketing to further expand the ways this content can be shared.

In other words, our content calendar uses social media, emails, and also landing pages to share the content we create.

What do you need to do? Nothing! Connect your social media accounts and upload your contacts. We take care of the rest. We even fill out the calendar on your behalf.