TikTok is one of the most popular social media platforms out there. It’s extremely popular with younger generations. Millennials and Generation Z are particularly fond of this fairly new platform. TikTok is almost completely based on the concept of sharing videos in the form of content creation. But why should agents be using TikTok and how can they generate leads for real estate? Well, the platform has got many positive features to offer which can be valuable in real estate marketing. It just needs agents to leave their comfort zone and order to create video content that goes viral.
How Does TikTok Work?
TikTok was one of the most downloaded apps in 2020. It is different from most of other social networking platforms:
- It is mainly popular with younger generations
- There is a casual feel to the platform
- Video is the only form of content on it
- Sharing content is more important than engaging with the content. Top videos go viral and thousands of copies are created by other members using the same track.
TikTok grew from social media challenges where a popular video is created, and then other users try to re-create the video using the same moves and music. These viral videos change. There is almost a new video that is liked by the TikTok community and gets recreated. Real estate agents can use the trending videos to get their marketing message across while doing challenges or creating their own videos to reach their already attracted audience.
Why Use TikTok to Generate Leads for Real Estate?
How do all these features make TikTok a perfect place to generate leads for real estate? The true value lies in the fact that TikTok is popular with younger generations inclusive of Millennials (who are still fairly young). Millennials now make up the largest group of home buyers. Basically, first-time home buyers tend to be younger and younger people tend to like TikTok.
On the other hand, as an agent, you would like your content to reach a wide range of people. In this case, the sharing capability of TikTok is exactly what you need. On other platforms like Facebook and Instagram, the goal is to get engagement on the content. In this sense, once the initial post is done, TikTok is easier. The musical and visual nature of TikTok allows users to create amusing versions of the same video. This is how they go viral. With less emphasis placed on engagement.
Target Millennials
Your main target audience on TikTok is younger generations, mainly millennials. Those who are thinking of buying their first home. Consider TikTok a perfect pool of young leads. Whether you personally enjoy spending time on social media is irrelevant. This is to do with your business. That said, such formats work best if approached with genuine curiosity and creativity.
Many agents find it hard to adapt to the way content is created on social media. But unfortunately, you cannot insist on old methods of generating leads and remain successful. Mainly because they simply won’t work on millennials. Either you forget about a big part of the market, or level up your game, adapt to the market, and respect the way they want to be approached.
Go Viral
This is probably one of the most important reasons any agent would want to be on TikTok. Agents can get their content shared across a huge population provided that their content follows the standards expected on the platform. Once you get the hang of TikTok you can have your videos watched by a huge community which is exactly what you need. The more people you reach the more leads you will get.
You Don’t Have to Be A Celebrity on TikTok
Unlike Facebook and Instagram where celebrities have a guaranteed success in terms of follower count and user engagement, TikTok can be the place for almost anyone to create their own world and attract their own audience. The content you create, and share determines how well you are accepted by the TikTok community. Even if you are new to the platform, you can create your audience very quickly.
Videos Can Be Used on Other Platforms
If you have a quick look on Instagram, you will see a lot of videos that have the TikTok watermark. The videos you create on TikTok do not have to be used on TikTok only. Developers of TikTok know and want TikTok videos to be shared on other social media platforms. This allows agents to create a video once and then share it on their other social media accounts. This saves a lot of time and energy and helps your Instagram and Facebook users to find you on TikTok as well.
How to Use TikTok To Generate Leads for Real Estate
TikTok has its own rules and regulations as mentioned earlier. In order to make the most of it and generate leads for real estate there are some tips you need to keep in mind:
Use Hashtags
Although people can follow you to see your content, hashtags play an important role in how content is found. Just like any other social media, hashtags can be clicked on to find other relevant content associated with that tag. Make sure the tags you use are relevant to the content you share. On the other hand, there are trending hashtags that are very popular.
You can create real estate content related to those hashtags and share them so that they are found when people are following through those trending hashtags.
Make the Most of The Editing Features
On Facebook and Instagram, content can be watched with the sound off. That’s why we recommend agents to make them in a way that are watchable with no sound. However, TikTok is based on sound and trending music. Your videos can be created in many different ways depending on your creativity and how you use the editing options.
In order to make your videos interesting and appeal to the TikTok community make sure you use the editing options especially those which are hot at the moment and are used by many users. You can also put the camera in front of yourself and record a simple video with no music. However, in order to gain wide appeal, we recommend that you learn all those features and make videos that use the editing options.
Follow Trends
Every once in a while, a challenge goes viral on TikTok and many users try to complete the challenge. These challenges can be moves to a specific song or doing something funny. That is the nature of TikTok. To entertain users in a casual and friendly way. Finding these viral challenges is not hard as many people will start to do them. what you need to do as an agent is trying to relate the challenges to your business.
You might find it inappropriate for your business to engage in such casual and informal content but do not forget that you just need to create the friendly feeling of the content. You want to feel comfortable. The idea is to go with the flow to appeal to your target audience. People are on TikTok to see content popular with the platform. Otherwise, there are more formal social media like LinkedIn and Facebook where people tend to keep things in a more serious way.
Post Consistently
Just like other social media platforms you need to keep it steady with the content you share. Going silent for a while or posting too much in a short period of time is not recommended. You do not have to post every day! But try to keep a regular pattern when you post. Have a consistent day and time. This will keep your audience following you.
Get Creative
TikTok offers many great features that allow users to create unique content. Using trending music with a little bit of creativity, you can promote your services and listings in an eye-catching way. If you have created great videos for your listings, why not share them on TikTok and win the hearts of your audience. Social media is a time-consuming task but with a little creativity, you can get pretty good at it. As mentioned earlier some of the most popular users on TikTok are not celebrities. They are normal people making the most of the platform.
How to Generate Leads on TikTok for Real Estate: Final Words
To make a long story short, TikTok is the social medium for the younger generations. They, millennials, in particular, make up the biggest group of home buyers now as they reach the age when they get married or decide to move out. In order to appeal to this young generation, you need to adapt to the way content is created and shared on TikTok. Appearing formal and doing things you have always been doing on other social media is not going to go a long way.
The best way is to observe how others are creating content. Also, use trending music on the platform and then try to relate your business and your content. If you feel confident enough you can start your own challenges and hope they go viral. Going viral is your ultimate goal on TikTok as it will increase awareness of your brand and will get your name out there.