How To Use iGuide for Real Estate Sales And Make Faster Sales
Did you know that by using iGuide, your real estate listing has a higher chance of ranking on the first page of Google?
The Trend
Lets see how you can use iGuide for real estate. Since the rise of the internet, many home buyers click on their Wi-Fi and fire up their computers as a means of research before attending an open house. But since realtors and home sellers have recognized this trend, there is a lot of competition and thus, lots of information found on the web. Because of this, Google ranks information/content as being either okay, good or awesome—where the better information, the better ranking Google will give it. Since it is so hard to have awesome information with all of the competitors out there, most realtors who post their listings on Google do not even appear in a basic search.
So how do you do it? How do you get your listings to appear within Google’s first few pages? One answer iGuide. Since the technology to give three-dimensional tours is so new and is hardly used, it typically gains lots of traction among home buyers. And lots of traction equals more views, more likes and more shares, in which Google gives the information a better ranking–pushing the content to appear within the first few pages of a related Google search.
Why does iGuide cause your real estate listing/brand to rank higher on Google?
1. They give viewers a three-dimensional sense of place.
Through iGuide, being able to immerse buyers and sellers into the space will give them a sense of space and perspective (Bonds, J, 2012). By doing so, home buyers are more compelled to view listings that give them this three-dimensional sense of space.
- They gain more views, likes, clicks and shares on social media.
Did you know that 96% of homebuyers shop online before entering an open house (National Association of Realtors, 2012). This means that by making your listing more appealing, it has more potential to go viral. If you want to know more about Real estate social media marketing read our academy.
- They will drive more traffic to your website.
Since not too many agents are using iGuide quite yet, your listings will automatically stand out of the crowd and attract more clients and leads who will want to come to your website time after time again (National Association of Realtors, 2012).
A higher ranking on Google means…
1. You will be able to sell your listing faster by 14%.
Listings with iGuide spend approximately 14% fewer days on the market (iGuide, 2019). With fewer days spent on the market, you will have happier clients and happier clients means more referrals.
2. You will be able to sell for 1.3% more than the list price.
Social media is an absolute powerhouse in the 21st century. By being able to attract to those on social media, you can have the potential to go viral and sell your listings in no time and earn up to $11,000 in premiums (Accinelli, B, 2018).
- You will be able to beat your competitors by selling 39% faster.
Homes with iGuide sell up to 39% faster than those with only photographs (iGuide, 2019). Since the technology is still quite new, it is guaranteed that not many realtors are using it quite yet, so this is your time.
To book an iGuide tour of your real estate listing for an affordable price in comparison to competitors visit our website: https://www.sales.roomvustore.com/iguide
References
Accinelli, B, 2018. Why Use A Professional Real Estate Photographer. Retrieved from: https://benaccinelli.com/why-use-a-professional-real-estate-photographer/
Bonds, J, 2012. Our Top 25 House Plans. Retrieved from: https://www.coastalliving.com/homes/building-to-last/top-house-plans
iGuide, 2019. How will iGUIDE will help sell your home? Retrieved from: http://goiguide.com/agent-showcase.ca
National Association of Realtors, 2012. The Digital House Hunt: Consumer and Market Trends in Real Estate. Retrieved from: https://www.nar.realtor/sites/default/files/documents/Study-Digital-House-Hunt-2013-01_1.pdf
Sperling, A. Maximise the chances of finding a buyer with a floorplan. Retrieved from: https://www.rightmove.co.uk/news/articles/property-news/maximise-chances-finding-buyer-floorplan/
