Real estate agents can use Facebook ads to get listings. Facebook offers a wide range of targeting options that allow agents to reach specific audiences, such as people who are likely to be in the market for a new home. Agents can create ads that target specific demographics, such as homeowners, first-time buyers, or people who have recently moved to a new area. Additionally, Facebook allows agents to target people based on their interests, behaviors, and life events, such as those who are planning to move or have recently purchased a home. This article will explore the ways agents can get listings using Real Estate ads.
Why Use Facebook Ads to Get Listings Leads
With more than 2 billion active users every month, Facebook is one of the biggest social media sites in the world. This provides real estate agents with a large audience to target their ads at, increasing the chances of reaching potential sellers and buyers. The platform’s advanced targeting options let agents reach specific groups of people based on their demographics, interests, behaviors, and life events. This allows agents to create ads that are tailored to the specific needs and interests of their target audience.
Cost-Effective
Advertising on Facebook can be a very good deal, especially when compared to more traditional ways of advertising like print or TV. Agents can set a budget for their ads and only pay when people engage with them. This allows agents to control their advertising costs and get a better return on their investment. Facebook also gives agents detailed information about how their ads are doing, so they can see how many people are clicking on them and make changes as needed.
Lead Generation
Lead generation is one of the best things that real estate agents can do with Facebook ads. Real estate agents can use lead generation forms in their Facebook ads to make it easy for potential sellers and buyers to contact them. This can be a valuable tool for agents looking to build their client base and grow their business.
Brand Awareness
Facebook ads can also be used to increase brand awareness and visibility. A professional advertising campaign that stays the same over time can help build trust with potential clients and make it more likely that a deal will be made. Furthermore, Facebook allows agents to retarget people who have engaged with their ads, website, or business page, increasing the chances of closing a deal.
Lots of Options
In addition, video ads can be a powerful tool for real estate agents. By using video ads, real estate agents can show off homes and neighborhoods, giving potential sellers and buyers a fun and informative experience. This can help agents stand out from the competition and make a strong impression on their target audience.
ROI of Listing Leads using Real Estate Ads
When it comes to cost-effectiveness, Facebook advertising can be very affordable, especially when compared to traditional forms of advertising such as print or television. Real estate agents can set a budget for their ads and only pay when people engage with them. This allows agents to control their advertising costs and get a better return on investment. Also, Facebook gives detailed analytics on how ads perform, so agents can track the return on investment (ROI) of their advertising efforts and make changes as needed.
Earlier this year, Meta partnered with global market research firm Nepa to take a deep dive into how creative execution in Facebook and Instagram advertisements drives long- and short-term sales. The results confirmed that following creative best practices can drive a 1.2–2.7-times increase in long-term sales and a 1.2–7.4-times increase in short-term sales.
Facebook.com
The cost per lead for Facebook real estate ads can vary a lot, depending on things like the targeting options you choose, how much competition you have in your area, and how well your ad campaign works overall. According to a survey of real estate agents, the average cost per lead for Facebook ads ranges from $5 to $20. However, some agents may pay more or less, depending on the specific details of their campaign. It’s important to remember that cost per lead isn’t the only thing you should think about when figuring out how well your ad campaign is doing. You should also think about your campaign’s conversion rate and return on investment (ROI) as a whole.
How to Get Listing Leads using Real Estate Ads
Here are our recommendations to get listing leads using Real Estate ads:
Create Value for Home Sellers
Create a Facebook Ad targeting potential home sellers in your area. Use pictures that stand out and a clear call to action to get them to get in touch with you for more information. Make an ad campaign that offers a free market analysis or home evaluation to get people to contact you.
When creating Facebook ads to get listing leads for real estate, it’s important to use content that is engaging, informative, and relevant to your target audience. Here are a few types of content that can be effective for getting listing leads:
- Home Valuation: Home valuation, as a form of real estate marketing, is the process of determining a property’s current market value. Home appraisals can be used as a marketing technique by real estate brokers to entice potential sellers by giving them with an estimate of the value of their house. This is a significant service since it may assist sellers in understanding market circumstances and making informed decisions regarding their property.
- Testimonials: Previous client testimonials can be a terrific method to develop trust with future consumers. Provide testimonials from clients who have enjoyed working with you as a real estate agent.
- Infographics: Use infographics to visually break down crucial information about the property. You may, for example, design an infographic that highlights the property’s location, surrounding schools, and other pertinent facts.
- Promotions and discounts: Use Facebook advertising to publicize any special offers, promotions, or discounts you may be offering to buyers. This can be an excellent method of generating leads.
- Share your suggestions and advise about purchasing or selling a home. This might help you position yourself as a subject matter expert and build trust with potential buyers and sellers.
- Call to Action: Include a strong call to action in your ad, such as “Call me today for a free consultation” or “Visit my website to book a showing.” This will make it easier for people to reach you in the future.
- Market analysis: Discuss the current real estate market and how it may affect the value of their property. Highlighting your specialist knowledge might help you identify yourself as a trustworthy agent.
Use Videos to Get Listing Leads using Real Estate Ads
Videos have better engagement on Facebook ads because they are more engaging and dynamic than other forms of content, such as images or text. They can capture a viewer’s attention more effectively and hold it for longer periods of time. Videos can also get a message across better than text alone, and they can create an emotional connection with the viewer, which can make them more interested and increase the number of people who buy from you. Additionally, videos are also more shareable, which can help increase the reach of the ad.
- Videos can boost engagement: Videos are more likely than other types of material to be shared, watched, and remembered. This might improve the exposure of your adverts as well as the amount of leads generated.
- Videos are adaptable: they can be utilized as part of carousel advertisements, story commercials, and even as a lead generation tool.
- Videos are inexpensive: With the evolution of technology and the rise of video marketing platforms, creating professional-looking videos is now easier and less expensive than ever.
Target Home Sellers
Use Facebook’s targeting options to reach specific demographics, such as homeowners or people who have recently moved to the area, or homeowners in a certain age range or income bracket. Here are a few methods to target home sellers using Facebook ads:
Custom Audience
Create a custom audience using information from your past clients. You can use data such as email addresses, phone numbers, and property addresses to create a list of people who have recently sold a home. Here’s how to do it:
- Collect email addresses, phone numbers, and property addresses from previous clients.
- In the Facebook Ads Manager, navigate to the “Audiences” tab and click “Create Audience.”
- Upload your client information after selecting “Custom Audience” from the drop-down box. Facebook will cross-reference the information with users’ Facebook accounts to get a list of people who are most likely to be interested in your services.
- Create an ad campaign that targets your specific audience with appealing images and a clear call-to-action (CTA) inviting them to contact you for more information on listings.
- To find out what works best, experiment with different ad creatives and targeting choices.
- Track indicators like as click-through rate (CTR), conversion rate, and cost per lead to evaluate the efficacy of your ad campaign.
Interest Targeting
Use Facebook’s interest-based targeting to reach people who are likely to be interested in selling their homes. For example, you can target people who have recently moved, are nearing retirement age, or have recently had a child. Here’s how to do it:
- Create a new ad campaign in Facebook Ads Manager.
- Select “Interests” in the audience targeting section and begin typing in real estate-related keywords such as “home buying,” “property listings,” “real estate agents,” and so on. Facebook will provide a list of relevant hobbies from which you can choose.
- Location-based targeting can also be used to reach people who live in certain places, such as neighborhoods or cities.
- To encourage visitors to contact you for additional information on listings, use eye-catching images and a clear call-to-action (CTA) in your ad.
- To find out what works best, experiment with different ad creatives and targeting choices.
- Track indicators like as click-through rate (CTR), conversion rate, and cost per lead to evaluate the efficacy of your ad campaign.
Lookalike Audience
Utilize Facebook’s “Lookalike Audience” feature to target people who have similar characteristics as your past clients. To use Facebook Ads Lookalike Audiences to get listings for real estate, you can follow these steps:
- Upload a list of your current clients or leads to Facebook Ads Manager to create a custom audience.
- Using the custom audience you have built, create a Lookalike Audience. Users who are similar to your current clients or leads will be targeted.
- Create a Facebook ad campaign that targets the newly formed Lookalike Audience.
- Use compelling and relevant ad language and photos that show the advantages of working with you as a real estate agent as well as the homes you already have listed.
Location Targeting
Use Facebook’s location-based targeting to reach people who live in a specific geographic area, such as a neighborhood or city. To use Facebook ads location targeting to get listings for real estate, you can follow these steps:
- Create a new ad campaign in Facebook Ads Manager.
- Select “Locations” under the “Audience” section and input the specific area or places where you want to focus your adverts.
- You can also target within a certain radius of a specific place, zip code, city, or state.
- Create ad copy that emphasizes the advantages of dealing with you as a real estate agent, as well as the homes you currently have listed in the chosen area.
- To track the efficacy of your ad campaign and optimize for website conversions, use the Facebook pixel, a little piece of code that you install on your website.
- To narrow down your audience, use demographic targeting choices such as age, gender, and hobbies.
Life Event Targeting
Use the “Life Event” targeting, to reach people who recently went through the life event of “moved” or “new home.” To use Facebook ads with Life Event targeting to get listings for real estate, you can follow these steps:
- Create a new ad campaign in Facebook Ads Manager.
- Select “Life Events” under the “Audience” section and select the exact life events you want to target, such as “Newlywed” or “Recently Moved.”
- To narrow your audience, target specific demographics, hobbies, and behaviors.
Note that life event targeting can be a powerful way to reach people who are actively looking to buy or rent a property, but you should be aware that Facebook only allows life event targeting for people who are over 18 years of age and have shared their life events publicly on the platform.
Use Lead-Generation Forms
Utilize Facebook’s lead generation forms to collect contact information from interested individuals. Or, use a landing page that is designed specifically for lead generation. Make sure the form is prominent and easy to fill out, and include a clear call to action. You can use Facebook Ads Lead-Generation Forms to get real estate listings by following these steps:
- Create a new ad campaign in Facebook Ads Manager.
- Select “Lead generation” as your campaign target under the “Objective” box.
- Include a call-to-action (CTA) button in the ad creative that sends consumers to a lead generation form.
- Within Facebook Ads Manager, create a lead generation form that asks consumers for contact information such as their name, email address, and phone number.
- Leads will be created and gathered in your Facebook Ads Manager account once the campaign is live.
Use Retargeting Ads
Retargeting ads allow you to reach out to people who have previously interacted with your ads or visited your website. Target users who have previously connected with your website or Facebook page using Facebook’s retargeting tool. You can utilize Facebook retargeting ads to get real estate listings by following these steps:
- Create a new ad campaign in Facebook Ads Manager.
- Use the Facebook Pixel, a little piece of code that you install on your website, to track visitors and build a bespoke audience of people who have visited your site.
- Make a new ad campaign with your customized audience as the target.
- Use the Facebook pixel to track ad campaign success and optimize for website conversions.
Test and Optimize
Keep an eye on the results of your ad campaign and make changes as needed. Make sure your ad campaigns are set up to track conversions so you can track how many leads your Facebook advertisements are generating and tweak your efforts for better outcomes. Agents should use the following strategies to evaluate and optimize their Facebook ads:
A/B Testing
Create two or more versions of an ad with different headlines, images, or body copy and run them simultaneously. Compare the performance of each ad and select the one that generates the most conversions or leads.
Split Testing
Similar to A/B testing, but with different targeting options. Test different target audiences, placements, or ad formats and compare the results.
Multivariate Testing
Test multiple variations of an ad simultaneously to determine which combination of headlines, images, and body copy performs best.
Test different ad formats
Try different ad formats such as carousel ads, video ads, or lead generation forms, and compare the results.
Test different targeting options
Try out different targeting options, such as location, age, interests, and behaviors, to find out which audience is most likely to convert.
Monitor and Analyze the campaign’s performance
Keep an eye on the campaign’s performance by monitoring key metrics such as click-through rate, conversion rate, and return on investment. Use this information to make smart choices about which ads to keep running and which ones to stop.
Optimize continuously
Facebook is a dynamic platform and the best practices are changing regularly, so it is important to keep testing and optimizing your campaigns on a regular basis.
Try Different Ads
Test different ad formats, such as video ads, carousel ads, and image ads, to see which ones perform best for your business. Testing different Facebook ad formats for real estate can help agents achieve several goals:
- Reach a larger audience: Because different ad formats appeal to different groups, agencies can use their advertising to reach a larger audience. Video commercials, for example, can be more interesting than image ads and may work better with particular populations.
- Increase engagement: Ad formats can also be used to increase engagement and urge viewers to perform specific actions, such as visiting a website or filling out a lead generation form. Carousel advertising, which show numerous properties at once, for example, can be more interesting than a single-image ad.
- Improve targeting: By experimenting with various ad forms, agents can learn which formats are the most effective at reaching their target demographic. For example, if you’re looking to attract first-time house buyers, a video ad emphasizing the benefits of purchasing a home for the first time may be more effective than an image ad.
- Maximize ROI: Because different ad formats can have different costs, agencies can optimize their ad expenditure and maximize their return on investment by testing multiple formats.
- Stay competitive: Because the real estate industry is continuously changing, agents may stay competitive by determining the most effective strategies to connect and engage their target audience.
Final Words
It’s important to keep in mind that the success of your campaign will depend on many things, such as your targeting, the language of your ads, and your overall strategy. To identify the best answer, it is best to talk with an expert or explore several ways. We understand that running Facebook advertisements can be hard, and if you don’t know what you’re doing, you can waste a lot of money. Roomvu has been posting Real Estate ads for a long time. roomvu Smart Ads maximize returns by combining captivating content with professionally created creatives.
