Why You Should Use Videos for Your Real Estate?
Using videos to promote your listing or real estate brand is more important than ever. Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined. That is why you should make your real estate videos professionally. Videos are much easier to watch than reading texts. Furthermore videos are given more value by search engines as they consider videos to be harder to make. That makes videos important and must-have content for realtors to employ in their marketing efforts.
How Can roomvu Assist You in Real Estate Videography?
Videos are important but that is not permission to use any video you have in marketing of listings or your brand. Sometimes not using a video is better than using bad videos as they seriously harm the image you have created for your brand.
it is so easy to grab your phone, aim and shoot and then upload the footage to your social media channels or even your website. However, doing so, however convenient it is, will leave a bad impression on your first-time visitors and will disappoint your current audience. on the other hand, taking the best out of videos by producing professional videos will do magic as they impress the audience and demonstrate you as a professional realtor who know his way around.
Awhile ago, creating high-quality videos was time-consuming and of course expensive. Many realtors and businessmen preferred to make do with other sorts of media to promote their brand. However, that is not the case anymore.
The good news is that video marketing is not as expensive and inconvenient as it once was. Here, we explain how you can make use of affordable services and promote your listing or your real estate brand professionally. Real estate services vary by type. In this article, we briefly review the most popular video services that help you promote your real estate brand:
Listing Videos
When it comes to real estate content marketing, listings get the most attention by both agents and clients. Marketing listings used to be mainly text with a couple of photos. Nowadays, thanks to the internet and social media the marketing standards have improved dramatically. Simple photos with a text description will lose the race to the professionally made listings videos. If you have not started to incorporate listing videos, it is about time you did.
roomvu can help you with the production of listings videos for an affordable price. You can have cinematic real estate videos for all your listings. All of our videographers are professionally trained and vetted to ensure we always provide you with the quality real estate videos you expect. We only deliver work that meets our benchmark.
With these videos you can also receive several add-on services:
Personalized Introduction
Make a personal appearance in your video and introduce the property to potential leads in your own style. Appearing in the video facilitates a personal connection between you and your audience and it also helps them get to know you better. after all, people tend not to do business with people they do not know. You can also appear on other kinds of videos such as Market Updates.
Drone Videos
Showcase the gorgeous sights and vistas of the local neighborhood through an impressive aerial view. Drones are the new trend which are so popular in videography. They create breath-taking and exciting footage. Real estate heavily depends on the emotional drivers and can benefit from drones in creating the urge to buy the property in your audience.
4k Videos
Maximize the visual quality of your real estate video and upgrade your resolution to 4K. With 4K resolution making its way to most of computer monitors, televisions and cell phones, it is roomvu captures videos of your listings in sharp and detailed resolution, making the properties look better.
Agent Voiceover
Be the potential buyer’s personal guide as you explain the selling points of your listing like you’re there in person. Your audience gets to see the property and hear you explain. This allows you to present more information with the help of Property Information Overlay explained next.
Property Information Overlay
Answer many of the buyer’s questions by adding informative captions, helping them take the next step in the process. As the listing video demonstrates the property, on-screen information helps with better presentation of property’s specification allowing a more comprehensive video.
Instagram Edit
We edit your video for you so that you can easily share it on Instagram, reaching more audiences. Social media, Instagram in particular is so popular and people spend a considerable amount of their time on them. Customizing to video to fit Instagram allows you to reach more of your audience.
Agent Intro Videos
Personalized agent videos can help you set yourself apart from the competitors. With the agent intro videos, you get to deliver your specially crafted messages in style to your ideal clients and allow your audience to get to know you better in order to create a relationship built on trust.
Here’s what it would look like:
You can also choose your desired video Add-On services:
Advanced Custom Branding
Add advanced custom elements, such as animations & graphics, to your video to better impress your viewers.
In-Person Client Testimonials
Create trust with future clients by providing positive in-person/on camera feedback with past clients. testimonials are a key factor in improving social proof. That’s why realtors include client testimonials on their website’s first page. A video testimonial will further increase the effect of what your past clients say about you.
4k Video
Increase the resolution of your video to provide the highest quality to your clients.
Additional B Roll Shots
Include more B roll shots to add more personalized elements in the video and enhances the production quality even further.
Advanced Lighting Setup
Incorporate studio-quality lighting to improve the overall look and feel of the video. an important part of photo and video production depends on the lighting setup. bad lighting will ruin the quality of the video regardless of the fact that it is professionally produced in other aspects.
Instagram Edit
We edit your video for you so that you can easily share it on Instagram and obtain even more online exposure.
Automated Video Reports
Every month, based on the MLS board’s report, we create a video branded with your profile picture, brokerage, and contact information. Market report points are presented through engaging & easy-to-consume infographics and animations. You can download your profile video and share it with your network on social media or email campaigns.
You can get a free agent web profile to enhance your online presence. Just like a personal real estate website, your profile contains all the important tools that agents need for their business. You can sign up and customize your profile: upload your profile picture, include your tagline, your company logo, and much more.
Personal On-Camera Market Update Videos
On-camera market-update videos contain everything you need to stand out. Our in-house data-scientists prepare an exclusive & accurate market report for your specific city and area so you can lead the market by establishing your professional real estate brand:
On-Camera Coaching
You might feel you do not have what it takes in front of the camera. Our expert videographers coach and direct you to present your best self on-camera.
Targeted Online Exposure
Have no idea how to market We promote your video & guarantee that it is viewed by at least 1,000 buyers in your local area. Promoting online content plays an important role in real estate lead generation.
Professionally Branded
Every video comes with customized branding based on your taste and needs. Therefore you can implement a consistent design for all your videos to make your brand more recognizable.
Elegant Infographics
Market report points are presented through engaging & easy-to-consume infographics and animations.
With more people consuming video content, it’s best to invest in videography and promote your real estate brand with minimum cost. With roomvu’s services, everything is done for you. Sit back and watch your professional videos convert leads to your clients.
Takeaway
In this time and age, to keep up with the new trends in online marketing, especially in real estate which is visual in nature, taking the best out of videos is essential. it is true that bad videos might sound better than no videos at all, but we have to say this is not the case. Poor videos harm your reputation and leave a bad impression on your new audience as they present you a realtor with low standards which might reflect in the job you do for the clients.
roomvu is ready to help you in production of a vast array of videos to be used in your marketing efforts. Videos are not too expensive to create anymore. You can have your custom branded videos for an affordable price within a short time.
See also:
- How can roomvu help you in real estate marketing?
- Best real estate lead generation ideas for 2020
- Agent Web Profile – A FREE alternative to the traditional real estate agent website
About Roomvu
Roomvu is a professional real estate marketing and analytics platform built specifically with Real Estate Agents in mind. Founded in 2017 and located in downtown Vancouver, Roomvu uses fringe technology to offer nine premium services to over 4,000 real estate agents across Canada. Roomvu’s team of young professionals have expertise in real estate, marketing and business development. Visit Roomvu for more information.
It is so easy to grab your phone, aim and shoot and then upload the footage to your social media channels or even your website. However, doing so, however convenient it is, will leave a bad impression on your first-time visitors and will disappoint your current audience. on the other hand, taking the best out of videos by producing professional videos will do magic as they impress the audience and demonstrate you as a professional realtor who know his way around.