Real Estate Social Media Marketing Materials
Learn about all top Real Estate social media marketing material every agents needs to talk to their audience and generate leads.
Social media for Real Estate is every agent’s best friend that will allow them to open a two-way conversation. Your audience on your social media is on top of your marketing funnel that is not ready to buy or sell a house and you need to nurture them down your marketing funnel. Social media allow you to consistently talk to your audience, add value, and care for them so that they trust you and reward you in return with their business. But what do you need on social media? Here are the top Real Estate social media marketing materials that every agent needs to make the most out of.
Posts
Almost all the social media platforms allow you to have content shared in the form of a post that will stay on your profile permanently. Now you can share images on videos on all major social media platforms. Here are a few of the content ideas you can share for social media marketing for Real Estate:
Listing Videos
This is probably the most interesting and popular kind of post among agents. Listing videos are the first kind of content that comes to mind when agents think of social media for their business. With the majority of people starting their search for homes online, sharing listing videos on social media is not a bad idea.
However, make sure the video you share for your listings is produced professionally and manages to highlight all the strengths of the home you are trying to sell. On the other hand, using eye-catching graphics and layout will introduce you as a professional agent who has high standards for what they do.
Market Updates
Adding value to your audience and answering their toughest questions is a sure way to gain your audience’s trust. Sharing market update videos on your social media will make sure your audience will keep following you to get more information on the market and on the other hand will show your audience that you know the market well and can be trusted with their business.
Neighborhood Guides
Real Estate is a very local business. After all, agents cover a limited area or city. In every area, there are many agents who try to win clients. however, few manage to do so. Becoming the Digital Mayor of your area by sharing neighborhood guides will show your audience that you the neighborhood well and are a good candidate to find a home for clients or sell their homes.
Tips for Homeowners
Your audience on social media is not always trying to buy or sell a home. At first, they may not even be thinking of doing a Real Estate transaction. They might currently own a home. Sharing tips that help homeowners keep and maintain their homes well, will help them and add value to them. That will make you a valuable source of information for home.s Eventually, if they come to a point where they need an agent, you will be the one they will contact because you have always been on top of their mind.
Market Forecast
These days covid-19 has wreaked havoc in the world and has changed many businesses. Real Estate too, is no exception. The volatile market has left many wondering what will happen next. Many brokerages, experts, and agencies have started expressing their take on what is next. Sharing these market forecast videos happen to appeal to online users since it will shed some light on the next step they should take.
Stories
Stories on social media are very popular since, unlike posts, they are not permanent (unless you make them). This allows a more lenient approach to be used when sharing content through stories.
News
You can share news headlines about Real Estate on your stories. These quick stories will inform your audience about the Real Estate market. Even better, you can pair these news stories with your branded landing pages and generate some leads through the process.
In this volatile market where there are a lot of people trying to buy a home and home sellers are wondering if it is a good time to sell their home or if they should wait more, real estate news is very hot. People are looking for real estate news everywhere. Real estate agents can benefit from this trend and post real estate news or the gist of the news to get them hooked and show their expertise. They might get a lot of questions from their audience that in turn might turn them into clients.
Business Life
Your business on social media does not have to be all about business. Your audience would love to know you on a personal level. This will allow them to know your human side as well. That is very important if they try to trust you. Without seeing you in life and how you manage your business it is kind of hard to get a comprehensive idea of who you are and if you can be trusted.
Share your business life through stories on social media and show your audience a typical day when you work. Whatsmore you can even show some parts of your personal life to help your audience understand you even better.
If you talk about a business only, you will come across as a robot that lacks human traits and is hard to be trusted. After all, we all love to work with people who look nice and can be trusted especially in Real Estate which happens to be one of the biggest financial transactions for most people.
Quick Updates
Social media stories are temporary and will disappear after a while. This makes them a great channel to announce quick updates about your business like an open house you are going to have or the online QA session users have asked for. Stories are short and therefore are easier to watch. Use them to keep the conversation going with your audience.
Reels
Instagram Reels were created as an answer to the popularity of TikTok and its shorter form videos. These videos can be one minute in length or shorter and currently offer the most organic reach than any other content type on Instagram. Reels are great for creating that relationship with younger generations since they tend to be pretty interested in the newer trends of social media.
Ads
Social media ads are very popular among agents since they tend to be cheaper than Google Ads. They also provide a great targeting capability due to their huge database for their users. You can target your audience and use great content for the ads and then pair them with eye-catching landing pages to increase conversion.
Live Videos
Q/A
Before buying a product or service, people gather information. This process can be short enough to happen just before buying something on the street or it can be a long process in which the customer goes on a long journey, slowly gathering information. The latter happens for bigger purchases. Buying a home is usually one of the important landmarks of anybody’s life and therefore there usually are a lot of questions.
A Question and Answer session can be a rewarding topic for a Live broadcast. In the session, your audience can ask their questions, and you can answer them. This will have a huge positive impact on your audience. You will be helping them with their problems and then you will demonstrate your knowledge and experience in the field.
12 Must-have Marketing Materials for Realtors
Virtual Tours
A virtual open house is a great option for expanding the reach of your open house. Here Facebook and Instagram also excel with the benefit of live-stream. Instagram Live expanded in popularity during the Covid-19 pandemic and people now appreciate this previously somewhat neglected feature.
Hashtags
While hashtags do bring more engagement to your content, they also facilitate discovery on social media. They are an avenue for potential customers to find your Real Estate brand. Hashtags increase engagement. They are a path for qualified leads to become clients. There are generic hashtags for Real Estate such as #realestate and more customized hashtags #[Target Neighbourhood]
With a simple like on some posts on social media, you can realize that almost everybody is using them, but many are doing it wrong. Most people are spamming hashtags and max out on the limit different platforms allow. But this only will make hashtags less effective since platforms detect them as spam.
Read more: Using Real Estate Hashtags Effectively – Best Practices and Examples
Social Media Content Calendar
A social media calendar for real estate is a plan for upcoming social media posts in the form of a spreadsheet, Google calendar, or interactive dashboards. Each entry in the calendar includes:
- The social media platform where the post will be published.
- Date and time the post will be shared
- Content to be shared
- Links and tags
Creating a content calendar requires a lot of effort and research. Sticking to the calendar is another story as well. We at roomvu realized this is one of the biggest pains real estate agents have. Therefore, we created an all-in-one social media content calendar for real estate. However, the value proposition behind this calendar is not the planning. We also take care of the content for real estate agents.
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