Social media is a powerful tool for real estate agents, but business-focused content can often feel too salesy and fail to engage your audience. People prefer connecting with other people, not businesses. That’s why it’s important to integrate personal content into your social media strategy. Doing so can boost engagement, increase your visibility, and ultimately attract more clients. If you’re new to this idea or find it daunting, this 30-day challenge will help you easily share personal content on your business page.
Why Personal Content Matters
Social media wasn’t built for brands; it was built for people. By sharing personal content, real estate professionals can humanize their brand, making it more relatable and trustworthy. This authenticity leads to higher engagement rates, signaling to social media algorithms that your content is valuable.
Overcoming the Fear of Sharing Personal Content
We get it—sharing personal content on a business page can be intimidating. But here’s how you can ease into it and why it’s worth the effort:
- Start Small: Share snippets of your daily routine or hobbies.
- Set Boundaries: Decide what you’re comfortable sharing and stick to it.
- Mix Business with Personal: Blend personal stories with business updates to maintain balance.
- Focus on Relatability: Share content that resonates with your audience, like community events or personal challenges.
Types of Personal Content to Share
- Behind-the-Scenes: Give a sneak peek into your work life, from property stagings to client meetings.
- Hobbies and Interests: Share your hobbies to humanize your brand.
- Family and Friends: Showcase moments with loved ones to build personal connections.
- Milestones and Achievements: Celebrate your successes to inspire your audience.
- Local Adventures: Highlight local spots and events to show your community connection.
Day 1: Introduce Yourself
Share a personal introduction. Tell your audience about your journey, your values, and what makes you passionate about real estate.
Day 2: Morning Routine
Give a glimpse into your morning routine. Whether it’s your favorite coffee spot or a morning workout, show a bit of your daily life.
Day 3: Behind-the-Scenes
Take your audience behind the scenes of your workday. Show them what a typical day looks like for you.
Day 4: Share a Hobby
Post about one of your hobbies. Whether it’s cooking, painting, or hiking, share what you love to do outside of work.
Day 5: Client Success Story
Tell a success story about one of your clients. Highlight how you helped them find their dream home.
Day 6: Local Favorites
Share your favorite local spots. This can be restaurants, parks, or hidden gems in your community.
Day 7: Family & Friends
Post a picture with family or friends. Show your human side by sharing personal moments with loved ones.
Day 8: Book or Movie Recommendation
Recommend a book or movie that you love. It shows your personality and can spark conversations with your audience.
Day 9: Work from Home Setup
Give a tour of your home office or work setup. Share tips on how you stay productive while working from home.
Day 10: Inspirational Quote
Share an inspirational quote that motivates you. It can be a great way to connect with your audience more deeply.
Day 11: Fun Fact About You
Post a fun fact about yourself that most people wouldn’t know. It adds a personal touch to your profile.
Day 12: Favorite Recipe
Share a favorite recipe. Food posts are always popular and can make your profile more relatable.
Day 13: Community Involvement
Highlight your involvement in the community. Whether you volunteer or participate in local events, show how you give back.
Day 14: Daily Motivation
Share what motivates you every day. It could be a person, a goal, or a personal mantra.
Day 15: Weekend Activities
Post about what you like to do on weekends. Share how you unwind and recharge.
Day 16: Behind-the-Scenes (Part 2)
Another behind-the-scenes post, this time focusing on a different aspect of your work.
Day 17: Pet Post
Share a picture of your pet if you have one. Pet posts are always a hit and add a fun element to your profile.
Day 18: Office Tour
Give a tour of your office. Show where the magic happens and how you’ve made your workspace your own.
Day 19: Travel Adventures
Post about a recent trip or travel adventure. Even past travels can be a great way to engage your audience.
Day 20: Personal Goals
Share a personal goal you’re working towards. It makes you more relatable and can inspire others.
Day 21: Local Events
Highlight upcoming local events. Show that you’re engaged with your community and its happenings.
Day 22: Behind-the-Scenes (Part 3)
Yet another behind-the-scenes look, perhaps focusing on client interactions or meetings.
Day 23: Fitness Routine
Share your fitness routine. It’s a great way to connect with fitness enthusiasts and show another side of your life.
Day 24: Personal Achievement
Post about a recent personal achievement. Celebrate your wins and share them with your audience.
Day 25: Music Playlist
Share your favorite music playlist. It’s a fun way to connect with your audience over shared interests.
Day 26: Networking Tips
Offer tips on how you network and build relationships in your industry.
Day 27: Favorite Quote
Post another favorite quote and explain why it’s meaningful to you.
Day 28: Local History
Share an interesting fact or story about the history of your local area.
Day 29: Personal Reflection
Take a moment to reflect on your journey so far. Share your thoughts and experiences with your audience.
Day 30: Thank Your Audience
End the challenge by thanking your audience for their support and engagement. Encourage them to share their own stories and experiences.
By following this 30-day challenge, you’ll boost your engagement and create a more personal and relatable brand on social media. Remember, authenticity is key. Happy posting!