Real Estate is a quite visual business. People need to see properties and homes they need to buy. Social media which are also visual by nature and offer images and videos as their main form of content can be the best option for any Real Estate agent to promote their business online. However, due to the large number of social media platforms available, picking the best social media platform for Real Estate can be tricky. Since this is the question any real estate agent faces and asks, we decided to do some research on the matter and find the answers any REALTOR is looking for.
Background Studies
According to NAR Technology Survey:
Facebook takes the top spot with Real Estate social network at 90%, followed by Instagram and LinkedIn. This is quite expected since the two platforms are currently at the top of popularity lists among other platforms.
Any real estate agent needs to be present where their audience is and when Facebook and Instagram have managed to attract a huge number of users, picking them as the best Real Estate social media platforms makes sense. However, we did not stop there. We went on to ask our agents directly and picked minds on the matter. Here is what we found:
roomvu Survey
We asked our agents for the best Real Estate social media platform. Here is what we found they liked more.
What REALTORS® say they are using
The statistics from NAR align with the responses we received from our survey.
When agents were asked which social media platforms they use most, (96.2%) said Facebook, followed by Instagram (94.2%). LinkedIn, Twitter, and TikTok are next with 76.9%, 44.2%, and 19.2%, respectively. This is in line with what other research has already found.
roomvu Data:
To dig deeper, then we analyzed our data on the roomvu database to see what social media platforms agents use on their roomvu dashboard. we expected to find the same results as above, but we were a little surprised to see LinkedIn passing Instagram. Based on our analytics of agents using the roomvu content calendar, Facebook followed by LinkedIn are their preference more than the other platforms.
It is also interesting to note from our analytics that agents prefer using both LinkedIn and Twitter before they consider Instagram, their least preferred platform.
In addition, our analysis indicates that our roomvu subscriber agents’ age bracket is 30–60, and possibly, most of them have not yet created an Instagram account for their business.
However, as Instagram continues to grow, we recommend agents create brand awareness via Instagram and TikTok. Millennials and Gen Z spend most of their time on these platforms, thus opening a conduit for agents to engage younger demographics.