It is common knowledge that to get the best engagement on social media, you need to post when your audience is most active. But what is the best time to post on social media for Real Estate? We have analyzed the topic based on research done by other organizations and then have compared their findings with answers in our roomvu survey and the actual data from the roomvu dashboard.
When is The Best Time to Post on Social Media for Real Estate?
Since the social media news feeds are based on an algorithm, the audience will not always see your post. Agents are more likely to get engagement if they post when their audience is online. So the question is, when should you post?
Background Studies
According to RISMedia, the best time to post for Real Estate on social media is on Wednesdays at 9:00 a.m. and from 12:00 noon. LUXE.TV also states that people are most active on Facebook in the early afternoon on Thursdays and Fridays, and these are the best days to post on social media for Real Estate.
roomvu Data
The insights we derived from our data concluded that posting on Sundays, Mondays, and Tuesdays receive better performance. However, the difference between different days tends to be minimal and can be ignored. On the other hand, given the fact that we recommend agents to keep a strong presence on social media, they need to post daily and this finding just shows what days are better in terms of engagement.
Additionally, we analyzed the specific posting times of our subject agents and their performance against reach, impressions, engagements, and clicks. This enabled us to determine the best time for agents to post that will allow them to receive the best audience engagement.
Posting Time
Baes on our data on the roomvu dashboard we found that agents should post from 8:00 a.m. to 12:00 noon (PST). This time period tends to generate the highest amount of engagement.
However, agents more often tend to post between 4:00 a.m. and 8:00 a.m. (PST). Comparing the actual time our agents post on their social media accounts on the roomvu dashboard, we found that there is this 4-hours gap between the actual posting time by agents and what the optimal time is.
Conclusion: When is The Best Time to Post on Social Media for Real Estate?
When comparing our insights with RISMEDIA, on the optimal time during the day to post, both results concluded that the peak time to post is during the morning. This means the audience would be more active on social media in the morning, compared to the rest of the day, and thus, a better time for you to post to capture their attention.
In addition, our findings on which days to post were not conclusive with RISMEDIA’s findings. However, as mentioned previously, agents should be posting frequently, with 6-8 posts a week. By posting each day during the recommended times, you can get a better idea of which days would provide you with the most favorable results.