Social media for Real Estate marketing can’t be ignored. However, social media is a complicated game that is different from what you normally do for your own personal account. That raises the question: What are the best social media tools for Real Estate? Well, that is a tough question. In order to answer the question, we will not go around and introduce some services. Instead, we will tell you what they should have in common to produce the best results.
What Are The Best Social Media Tools for Real Estate
Social media allow agents to start a conversation with their audience and target those on top of their marketing funnel. In order to move your prospects down your marketing funnel and make them qualified leads, you need to create a healthy and consistent relationship with them that adds value to your audience. Therefore, the best social media tools for Real Estate have to help you with that notion.
They Should Add Value
The tool you use for your social media marketing for Real Estate needs to create value for your audience. It should take care of the content. There are many tools that help you with social media management but few also give you the content. However, the content you use on your social media should add value by:
- Resonate with the pains, needs, and questions of your audience
- Be relevant geographically
- Be produced professionally
Real Estate is all about location. As an agent, you do not cover the whole country or in some cases the whole city. Therefore the content you share on social media should be local and target the questions and needs of your audience in this regard. On the other hand, how the content is produced also plays an important role in how it is perceived. A poor-quality video will also imply that you are not a professional agent.
They Should Help You with Consistency
To get results, almost in everything in life, from going to the gym, being on diet, studying, etc you need to be consistent. Most of the actions we take in life show results in the long run and social media are also the same. The tool you use for your social media marketing needs to help you keep a consistent presence on social media. On the other hand, being consistently present on social media is also important as it will show you are serious about what you are doing. People have a tendency to count irregular posting on social media as unprofessional.
They Should Be an All-in-One Solution
You just can’t go and subscribe to different services for your social media marketing because each offers a limited service. You need to keep a tab on your expenses as well and if not careful they can pile up. Therefore, the social media tool you use should be an all-in-one service that covers everything there is for you to use. These are some features they should cover:
- Content production: Videos, images, text, etc (Not just one)
- Content sharing on various platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc)
- Content Calendar (Automatic posting on social media on a timely basis)
- Ads on social media (Running ads with the content they have)
- Landing pages to pair with ads (Self-explanatory)
- Lead Management (To give you insights into how your social media marketing performs)
They Should Charge a Reasonable Price
There are many well-known services for social media marketing that charge huge loads of money for the limited service they offer. Even if they excel at what they do, it does not mean you have to pay that much. You need to use a tool that offers the best price for maximum service capabilities. Some charge you with vague fees like activation fees that sometimes can go up to $1000 and you have no idea what you are paying for.
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We know content creation is really hard, we scour the web and find local content and post it for you on social media. Maintain a good social media presence with local, relevant, and timely content posted automatically on major social media platforms.
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