When Real Estate Agents Google Themselves

In an age where digital platforms dictate the success of businesses, realtors are no exception to the need for a robust online presence. In a captivating webinar, Roomvu CEO, Sam Mehrbod, and RealGrader’s Co-founder & CRO, Alex Montalenti, shed light on the essence of digital strategies, optimizing online profiles, and avoiding pitfalls that can deter potential clients.

Alex’s Montalenti

Alex Montalenti is a National Speaker on Real Estate Technology, Social Media, and Sales Success. He is a Serial Entrepreneur, a Family Man, and a Realtor.  Alex has presented at over 100 real estate offices of Major Brands, including Douglas Elliman, Coldwell Banker, Sotheby’s, Weichert, and many more.

He also speaks at national conferences like Inman Connect, Xplode Real Estate, and MLS events nationwide.  Alex’s company works with over 5500 agents in over 250 brokerages nationwide. He has an accurate pulse on the industry, focusing on Social Media Marketing, Reputation Management, Real Estate Tech, and Sales Success.  

He is now on a mission to help 100,000 Realtors reduce stress, expand their digital footprint, and ultimately grow their business. RealGrader.com offers to measure, manage, and maximize your online reputation.  They provide a Free Grade so you can see where you stand with your digital presence, similar to a credit score, and recommendations on how to raise your grade.

Webinar

For those who prefer a more immersive experience or wish to watch the dynamic exchange between Sam Mehrbod and Alex Montalenti firsthand, we’ve got you covered. The entire webinar has been uploaded to YouTube for your convenience. Feel free to dive into the video discussion below. However, if you’re pressed for time or prefer reading, continue to capture the key insights and strategies discussed in the session. Whichever method you choose, valuable knowledge awaits.

The Imperative Need for Digital Presence

Delving into the heart of the matter, both experts emphasized the undeniable importance of having a solid online presence. Alex shared personal anecdotes from his journey in real estate, illustrating the transformational power of technology in the field.

The Common Digital Pitfalls

Despite the digital tools, many realtors still fall into common traps. Inconsistent branding, outdated information, and missing profiles can often cost dearly. Alex pinpoints these missteps while offering solutions like the consistent use of platforms like Instagram and YouTube to boost visibility.

Harnessing Reviews and Rankings

In the digital realm, reviews and rankings can make or break a realtor’s reputation. Sam stressed the importance of genuine, high-quality reviews over mere quantity. With Google’s recent updates allowing social media links on business profiles, the scope for amplifying reach is immense.

RealGrader.com: Elevating Online Reputation

Alex introduced the audience to RealGrader.com, a revolutionary tool to streamline an agent’s online reputation. Providing a comprehensive assessment of an individual’s digital presence, akin to a credit score, it offers valuable recommendations to elevate their online stature.

Strategies for Expanding Social Media Connections

In the ever-evolving landscape of social media, strategies need continual refinement. The discussion touched upon effective tactics across platforms, with Alex shedding light on LinkedIn’s user-friendly features and Sam emphasizing the significance of emerging platforms like TikTok.

Conclusion

The real estate industry, traditionally reliant on face-to-face interactions, is witnessing a paradigm shift towards the digital. With industry leaders like Sam Mehrbod and Alex Montalenti at the forefront of this transformation, realtors are equipped with the insights and tools needed to thrive in this digital era. Embracing these strategies and insights will not only bolster online reputation but also ensure sustained growth in the competitive real estate market.