Why Keeping Current Matters Will Not Get You Results
Keeping Current Matters has been one of the most popular solutions for Real Estate marketing. However, as time goes by, and with the changes in the way people look for information online and also their evolving expectations, such a service no longer lives up to the needs of users. There are many reasons why a general solution posting uncustomized content does not work. This article will take a look at a few examples and reasons in this regard.
Here are the general reasons as to why the content posted by Keeping Current Matters does not work:
General and Non-specific Data
Content provided by Keeping Current Matters mostly includes national statistics that are too general and not reflective of your local market. What happens in your specific city can be very different from what is happening at the national level. For instance, at the time of writing this article, the San Diego market is experiencing a seller’s market, whereas the US market, in general, is experiencing a balanced market. How do you differentiate between the two?
Real Estate is a local business and marketing your Real Estate business online or otherwise should be local or even hyper-local. People who can be a client most probably care more about what is happening in their area rather than on the national scale. That is why we at roomvu focus on providing our agents with hyper-local content that reflects what is happening in specific cities and neighborhoods.
Content is Not Diverse, Mostly Blogs
The content is mostly in form of blogs. What happens when you post the content on social media as links? the default algorithms on every social media out there, demote your post, why? Because you are driving the audience away from linking, Facebook, etc. compare that with a personal video where you keep the visitors within the social media/app itself. On top of all this, are you really counting on every person to click and read through the content, or do you want to show up in their feed where it matters the most (trust us, the click rate on content, is usually fractions of the views?
Mundane, Not-Customizable Videos
The videos offered by KCM are not customized and have a general look and feel, showing that you are using stuck content. A video should be just designed for you, no one in your audience should be able to see this content with the same look. Take a look to see how these two videos differentiates you. One is very generic, the other one is designed and produced just for you.
Listing-Related Content is Dead
Your listings are not the best content anymore, the days of just posting just listed and just solds are over. Sure you can use them to show that you have a current business. But in most cases too many listing postings, make you less approachable, making the audience question and ponder to see whether you are perhaps too busy for them.
roomvu Real Estate Marketing Solutions
roomvu releases many real estate videos every week that are not only professionally produced but also contain the latest news and trends and the content your audience needs. They fit all your needs and can be shared across various social media channels including YouTube, Instagram, Facebook, TikTok, LinkedIn, Twitter, even messaging platforms like WhatsApp.
Stand out as the Digital Mayor in Your Area
We do believe the key to success in real estate now is within social media. This is where your audience is. After all, you need to talk to them or somebody else will.
Shine as the go-to REALTOR and Digital Mayor in your area with answers to today’s biggest questions, concerns, and pains with easy-to-share Real Estate videos