Facebook ads are those ads appearing in a Facebook News Feed and/or in the right column of the Facebook website on desktop devices. On Instagram, ads appear in users’ news feeds or on their Stories. Facebook and Instagram ads have the “sponsored” label. Instagram and Facebook ads are crucial for your lead generation flow as they have a huge audience, help build your brand, generate a lot of engagement and leads. In this article, we will discuss these points in detail.
Why Facebook ads are important for Real Estate
Without further ado, let’s get to the details:
Facebook and Instagram Have a Huge Audience
There are some people who believe social media is not for Real Estate. They can’t be any more wrong! Unlike a while ago (a few years back) nowadays everyone uses social media!
Although Instagram is generally used on a phone, it still is in the top 10 for website visits which makes it the second-ranked traditional social network in terms of active users (Over 1 billion people users every month), behind Facebook with over 1.8 billion daily active users. These people are spending multiple hours every day posting, scrolling, liking, and sharing content on Instagram and Facebook.
These numbers are huge and they present a great opportunity to get your name out there! On the other hand, these platforms allow businesses to hyper-target their audience for their ads which makes sure only those interested in your business will see your ads (of course if the ads are set up properly).
If you want to learn about Facebook ads for real estate from scratch you can read our article about Facebook ads for real estate
They Can Help You Build Your Brand
When you become a real estate agent, you also become your own brand. The best stage to represent, build and empower your brand are social media, especially Instagram and Facebook (at least for the time being, since they are the most popular ones).
You are aiming at projecting a cool, calm, and collected image of yourself that appears as the guy who can sell and find people’s dream homes! To do that you need to share a mixture of valuable and authentic content along with some engaging sales ad content on these two platforms.
Social Media Get Great Engagement (So Do Their Ads)
The best part of social media for businesses can be the fact that people can and will engage with your content. That is what normally do with the content of their friends and family. They keep the same pattern of behavior with the business content they are exposed to, provided that the content resonates with their needs and interests. You will get a direct feedback loop into whether your content is resonating with your target audience or not. It all goes back to the content you share. If people like your content, likes, shares, and comments will come rolling in. if not, you won’t get any interaction and engagement, regardless of how much you love the content you share.
The ads you share have the same chance. Since they are used on social media, they have a better chance of engagement and interaction. People will share your ads with whom they think will find the ads useful.
Social Media Are Visual
People love how a home looks. They do not care how it is described. That is why social media are such a great tool for the real estate business. Social media have photos and videos at their core and real estate loves visuals. People who are thinking of buying a home would love to see photos and videos first before they actually go and see the property in person. (83% of all homebuyers say they want to see pictures of properties online.)
Running listing ads on Instagram and Facebook sounds like a great idea since you get to sell home and have the option to use images and videos! On the other hand, you can share other types of real estate content on social media and run ads through them. Share something valuable, offer home valuation, etc and boost them by ads.
Social Media Ads Generate Lots of Leads
Social media ads offer a lot of benefits including engagement and brand awareness as mentioned above, but perhaps their biggest advantage is the leads they bring. Ads on Instagram and Facebook are the shortest ways to get some quick leads. Of course, they are paid but they still work great in short term. Using ads on Instagram and Facebook you can your audience to a page of your choice (a landing page) where they can learn more about you, and take a high-value action (i.e. provide their email or schedule a meeting, calling you, etc.)
Targeted Ads Have Redefined Real Estate Marketing On Social Media
If online listing platforms present the information when you search for a property, social media practically show them to you. Targeted ads on Facebook on Instagram are designed to follow your audience around, sometimes even when they are offline. Although some people find them invasive, they actually work and make things happen. Advertising through social media platforms is here to stay.
